People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
雅思听力场景分析:旅游场景
雅思听力考试中的同义置换
雅思听力场景解析:选课场景
雅思听力场景词汇:生活类
雅思听力场景词汇:课题篇
雅思听力考试中的三大失分点
雅思听力场景分析:新生报到
雅思听力考场答题技巧:细心
雅思听力场景词汇:全球地名篇
浅谈雅思听力语篇的衔接手段
雅思听力必备20个高频短语
雅思听力中的数学符号缩写词
雅思听力场景解析:环保场景
雅思听力六大陷阱需提高注意
详解雅思听力信息表填空题
雅思听力场景词汇:饮料篇
雅思听力中的字母和图像缩写词
雅思听力备考的三原则和四个字
雅思听力必知的13条重要细节
雅思听力的五个备考方法
雅思听力常考场景的单词短语分类
三步走真正提高雅思听力水平
雅思听力难题解析系列:填空题
纠正雅思发音及提高听力的方法
雅思听力考试的特点和备考方法
如何有效利用雅思听力考试时间
雅思听力备考全面辅导
冲刺阶段的雅思听力备考建议
雅思听力备考技巧:多练习填充题
雅思听力场景分析:预约医生
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