People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
双语美文:I Wish I Could believe
精选英语散文欣赏:平等的爱
精选英语美文阅读:饶孟侃《呼唤》
精美散文:让我们撩起生命的波纹
浪漫英文情书精选:My Heart And Soul我的灵魂
英语美文30篇系列之21
英语晨读:潘多拉
精选英语美文阅读:A Friend's Prayer 朋友的祈祷
生命可以是一座玫瑰花园
精选英语美文阅读:山居秋暝
英语美文欣赏:A beautiful song
浪漫英文情书精选:Need You With Me需要你爱我
如果生命可以重来(双语)
双语美文欣赏:孤独人生
英语美文:生命这个奇迹
精选英语美文阅读:你见或者不见我(中英对照)
态度决定一切 Attitude Is Everything
浪漫英文情书精选:My Everything我的一切
英语美文:Keep on Singing
最美的英文情诗:请允许我成为你的夏季
精选英语散文欣赏:微笑挽救生命
浪漫英文情书精选:Don't Give Up不要放弃
浪漫英文情书精选:Keep You Forever永远温存着你
精选英语美文阅读:一封未发出的英文情书《但是你没有》
精选英语美文阅读:爱的奇迹 Keep on Singing
精选英语美文阅读:假如生活欺骗了你
精美散文:爱你所做 做你所爱
伤感美文:人生若只如初见
浪漫英文情书精选:Could This Be Real?这是真的吗?
英语美文:一双丝袜(有声)
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