People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
俚语:信口开河,胡说八道
【抢鲜看】上海迪士尼乐园让你一睹为快
趣解“Toady”(马屁精)
“造假帐”怎么说
Pop ones clogs: 死掉
电影《愤怒的小鸟》通过复活节宣传片宣布正式起航
Over the moon: 欣喜若狂
英国新规“What”“How”开头的句子用“感叹号”结尾才得分
俗语:“隔墙有耳!”
It takes two to tango:一个巴掌拍不响
英国俚语:真倒霉
Pecks bad boy: 捣蛋鬼
俚语: 性感玉照
A portrait of god(上帝的画像)
Egg in your beer: 得寸进尺!
硅谷现如今更青睐MBA毕业生
西游记之鱼精作怪的故事
俚语: 瞎买东西!
情景口语对话:圣诞礼物(A Christmas Gift)
A moot point: 争论未决的问题
研究表明练习太极等传统运动可以改善心血管疾病
俗语:到时看着办
Over the hill: 走下坡路、风光不再
Widows weeds: 寡妇的黑色丧服
继“反手摸肚脐”之后现开始流行“A4腰”
英语语法之动词“mean”的用法及考点
俗语:诡计给拆穿了!
口语:“用不着你来教训我!”
26,Dec., Boxing Day
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