People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
2015年职称英语备考经验:利用语境理解词汇的文化意义
2014年职称英语考试基础篇精读荟萃(12)
2014年职称英语考试特典:常见介词to的用法及其词组
2014年职称英语考试基础篇精读荟萃(7)
友经验共享:避免背单词记了就忘
2015年备考经验:如何找出文章中心思想
2014年全国职称英语考试句型宝典(8)
2015年职称英语考试阅读判断备考攻略
2014年全国职称英语考试句型宝典(5)
2014年职称英语考试基础篇精读荟萃(6)
2014年职称英语考试特典:常见短语汇编(2)
2014年职称英语考试基础篇精读荟萃(3)
2014年职称英语考试基础篇精读荟萃(14)
2015年职称英语词汇记忆技巧及经验:比较记忆法
2015年职称英语卫生类考试单词趣味记忆五
2015年职称英语卫生类考试单词趣味记忆三
2014年全国职称英语考试句型宝典(9)
2015年职称英语备考应注意的几个关键点及经验
职称英语内部资料:教材词汇复习
2014年职称英语考试基础篇精读荟萃(4)
2014年职称英语考试特典:常见短语汇编(1)
2014年全国职称英语考试句型宝典(4)
2015年职称英语词汇选项做题小技巧
2014年职称英语考试基础篇精读荟萃(13)
友经验谈:考好职称英语是如何准备的
2014年职称英语考试基础篇精读荟萃(1)
2014年职称英语考试基础篇精读荟萃(10)
2014如何利用好自己的时间,轻松备考职称英语?
2014年职称英语考试特典:常见介词on的用法及其词组
职称英语中如何回答细节性问题
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |