People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental pision and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
雅思口语高频话题:A traditional(happy) event
雅思口语素材:好句推荐-信任橡皮擦
雅思口语天天练:只含一个单词的英文句
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雅思口语范文:Garden
雅思口语天天练:实用口语
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雅思口语词汇:奥运会开幕式词汇
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雅思口语素材:好句推荐-选择
雅思口语素材:名人名言-成功的秘诀
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雅思口语范文:Music
雅思口语范文:创业
雅思口语天天练:实用成语
雅思口语9分范文:a shopping place
雅思口语part 1回答范文
雅思口语素材:好句推荐-幸福之人
雅思口语:看美剧学精彩句型
雅思口语素材:名人名言-康德
雅思口语话题应答策略:人物描述
雅思口语辅导:发音的练习方法
雅思口语分类词汇:奥运项目游泳
影响雅思口语考试分数的因素
雅思口语话题解析:Garden
雅思口语分类词汇:奥运项目举重
雅思口语素材:名人名言-爱因斯坦
雅思口语素材:好句推荐-唯一的资本
雅思口语考试的制胜法宝
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