Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
2. A) establishes B) plays C) makes D) obtains
3. A) but B) however C) and D) as
4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6.A) plant B) jobs C) machines D) themselves
7.A) while B) when C) as D) and
8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
10.A) been B) developed C) found D) learned
11.A) With B) Such C) Like D) /
12.A) a more B) more C) most D) the most
13.A) with B) without C) in D) of
14.A) They B) It C) Some D) Most
15.A) related to B) connected with C) relative to D) related with
KEY:BBCDC BABAB BDBAC
害怕失败所以什么都不敢做?7步帮你克服!
体坛英语资讯:Neymar pens long-awaited new Barca deal
小学五年级英语上册教案:Unit1 My new teachers
如果可以,把这些技能加入简历是极好的
国内英语资讯:Chinese naval fleet visits Vietnam to boost naval ties
挺希or挺特?1/4美国青年宁可地球毁灭
国内英语资讯:Spotlight: World media pay special attention to Chinas space mission
国内英语资讯:Xi, Duterte agree on full improvement of ties
动词不定式的用法
小学五年级英语上册教案:Unit2 My days of the week
别在下班后购物,下班后购物智商媲美脑残
你的孩子希望你在社交媒体上停止做这三件事
体坛英语资讯:Liverpool legend Robbie Fowler predicts bright future for China football
小学四年级英语上册教案:Unit 1 My classroom
体坛英语资讯:Messi keeps his cool on Saturday in La Liga
国际英语资讯:Full Text: Joint Statement of China and the Philippines
美国6500万人在家不说英语 300万说中文
国际英语资讯:Spotlight: EU wraps up two-day summit, seeking to solve thorny issues of migration, trade, Ru
国内英语资讯:China, Philippines eye for enhanced economic ties
国内英语资讯:Premier Li expects early conclusion of China-U.S. investment treaty negotiations
伊拉克总理:摩苏尔行动进展超过预期
Bush's radio address on visit to China and APEC CEO Summit
国内英语资讯:China, Albania vow to strengthen parliamentary links
国际英语资讯:UN officials urge youth to fight against violent extremism
美国:未收到菲律宾正式通知
国际英语资讯:WTO chief blasts protectionism as wrong remedy for economic uncertainty
体坛英语资讯:Ex-Brazil midfielder Doriva quits as Santa Cruz coach
国内英语资讯:China determined to push forward fight against corruption: Xi
国内英语资讯:Lippi appointed head coach of Chinas national soccer team
国内英语资讯:Senior official calls for exporting more Chinese books
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |