People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
看英语电影学英语(Learn English with DVD movies)
上学与受教育(School and education)
胸有成竹的人(The Man Who Had the Answers)
父母与子女(Parents and Kids)
美丽的情书(Beautiful Love Letter)
谈友谊(On Friendship)
中考英语作文指导(启事)
论习惯(On Habits)
微笑(Smiling)
作为一个中国人而自豪(Be Proud of a Chinese)
植树(Planting Trees)
父母是否该为孩子做决定?
向人们介绍本校的情况
关于复习(About Review)
How to Improve Your English Reading
那些阳光(the Sunshine)
坚持你的梦想(Hold to Your Dreams)
你对中学生玩电子游戏的看法
台湾是中国的一部分(Taiwan Is Part of China)
—杯牛奶(A Glass of Milk)
我的梦想(My Dreams)
写一篇旅游日记
中考英语作文(启事)
词典的优缺点(The Advantages and Disadvantages of Dictionary)
美丽的天空(The Beautiful Sky)
大型企业和小型企业 Large Companies and Small Companies
展望我的未来(An Outlook on My Future)
穿校服的利与弊(Advantages and Disadvantages of Wearing school uniforms)
工作与休息(work and rest)
玩电脑游戏的利与弊
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