Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
2. A) establishes B) plays C) makes D) obtains
3. A) but B) however C) and D) as
4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6.A) plant B) jobs C) machines D) themselves
7.A) while B) when C) as D) and
8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
10.A) been B) developed C) found D) learned
11.A) With B) Such C) Like D) /
12.A) a more B) more C) most D) the most
13.A) with B) without C) in D) of
14.A) They B) It C) Some D) Most
15.A) related to B) connected with C) relative to D) related with
答案:BBCDC BABAB BDBAC
牛津实用英语语法:219 条件现在时
牛津实用英语语法:208 第一人称will和shall
牛津实用英语语法:will/would,shall/
牛津实用英语语法:201 will+动词原形表示做出决断时的意图
牛津实用英语语法:254 不定式的进行式
牛津实用英语语法:246 不带to的不定式
牛津实用英语语法:244 动词+宾语之后的不定式
牛津实用英语语法:253 位于句首或句末的不定式短语
牛津实用英语语法:209 一般将来时的用法
牛津实用英语语法:194 过去完成时形式和用法
牛津实用英语语法:211 将来进行时
牛津实用英语语法:227 if和in case
牛津实用英语语法:217从句
牛津实用英语语法:200 解释含有意图的将来
牛津实用英语语法:206 be going to 形式用于预测
牛津实用英语语法:224 if从句中的will/would和should
牛津实用英语语法:235 某些动词之后的that…should结构
牛津实用英语语法:234 shall用于第二、第三人称
牛津实用英语语法:210 will同 want/wish/would like的比较
牛津实用英语语法:202 现在进行时用来表示将来
牛津实用英语语法:204 be going to形式
牛津实用英语语法:212 将来进行时用做一般的进行时态
牛津实用英语语法:174其他用法
牛津实用英语语法:222 条件句类型2
牛津实用英语语法:247 用to代表的不定式
牛津实用英语语法:205 表示意图的 be going to和 will+动词原形
牛津实用英语语法:232 would 表示过去的意图
牛津实用英语语法:239 不定式用法
牛津实用英语语法:226 if,even if,whether,unless,but for,
牛津实用英语语法:条件句
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |