People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
Love Your Life 热爱生活
精选英语散文欣赏:贫富之间
精选英语美文阅读:在你的镜头前,我总是很美
精选英语美文阅读:无雨的梅雨天 (双语)
浪漫英文情书精选:Boundless Love无边的爱
精选英语美文阅读:你见或者不见我(中英对照)
诗歌:永远向前(双语)
精选英语美文阅读:公务员的无助
精美散文:我就是我
精美散文:27岁的人生
精选英语散文欣赏:爱的限度就是无限度地去爱
啊,我讨厌英语 Gullia Oops Jaime Pas Langlais 这首歌是不是也唱出你的心声了
精选英语散文欣赏:月亮和井
英文《小王子》温情语录
精选英语散文欣赏:微笑挽救生命
浪漫英文情书精选:Let Dream Come True让美梦成真
精选英语美文阅读:朋友的祈祷
浪漫英文情书精选:My Love Will Reach Any Distance爱无边
浪漫英文情书精选:The Warmth Of Your Love爱的温暖
浪漫英文情书精选:My Heart And Soul我的灵魂
精选英语美文阅读:爱他就把他留下来 (双语)
浪漫英文情书精选:Starting Over Again重新来过
精美散文:抬起头来 希望就在眼前
双语散文: Optimism and Pessimistic
浪漫英文情书精选:Be In My Heart在我心中
浪漫英文情书精选:Need You With Me需要你爱我
双语美文:在思考中成长
美文阅读:青春物语
精选英文情诗:请允许我成为你的夏季
浪漫英文情书精选:I'll Be Waiting我会等你
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |