People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
2011年实用口语练习:取钱那些事
如何用英文表达“满意”
2011年实用口语练习:歉意如何说出口 1
2011年实用口语练习:Select courses 选课
2011年实用口语练习:口语当中的ball
英文结婚短信祝福语
2011年实用口语练习:“挑刺儿”
2011年实用口语练习:Assignment 家庭作业
英语口语-商业谨致问候语
口语情景对话:走遍美国精选 偷得浮生半日闲ACT 1 - 2
英语口语:怎样放“狠话”让对方离你远点
2011年实用口语练习:Join a club 社团活动
2011年实用口语练习:英语客套话
2011年实用口语练习:生活奢华的猪
2011年实用口语练习:当猪飞起来的时候
如何用英文表达“你活该”
实用口语:关于衣服的必备短语
2011年实用口语练习:遮人耳目
2011年实用口语练习:各种哭的说法(一)
2011年实用口语练习:5=击掌?
2011年实用口语练习:你把事情搞砸了
英文单词 “Do”的活用
英语口语-商业信函用语引言
2011年实用口语练习:各种睡不着
2011年实用口语练习:各种哭的说法(二)
2011年实用口语练习:In the bookstore 在书店里
实用口语情景轻松学:我怀疑我是否能及格
2011年实用口语练习:出恭的各种表达
如何提高英语口语
2011年实用口语练习:劝君“上当”一回
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |