Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
流利美语随你讲Lesson39
流利美语随你讲Lesson37
“上网”用英语怎么说?此冲浪非彼冲浪
生活口语:餐桌英语大汇总
生活口语:到此为止请勿多言
情景会话:交通堵塞是一场考验
教你如何用英语安慰别人?
周末乐逍遥:K歌必备英语口语
愿与亚运再重逢:久别重逢后如何开口
地道英语表达大吃一惊
在家中从起床到出门
生活口语:偶遇朋友
流利美语随你讲Lesson25
流利美语随你讲Lesson38
流利美语随你讲Lesson26
实用英语:“开卷闭卷考试”的说法!
享受余暇时间:邀请友人
如何用英语表达“顺其自然”?
日常口语:换种方式话廉贵
在家中:休息日
英语中的“鬼魅反义词”!
生活口语:只限预订
情景会话:月圆人圆中秋节
找不到迟到的借口,英语借口大盘点
生病、受伤时陈述症状
每日一句口语入门:我宁愿……
生活口语:表达男女关系的经典句子
甜蜜口语:N种说法教你说“亲爱的”
流利美语随你讲Lesson30
实用口语:各种旅行的意义
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |