People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
少儿英语情景对话:太糟糕了
少儿英语情景对话:捉老鼠
少儿英语情景对话:该上学了
少儿英语情景对话:我们还是没动
少儿英语情景对话:我喜欢非常浪漫的电视节目
少儿英语情景对话:我不能告诉你
少儿英语情景对话:那是我吃午饭的时候
少儿英语情景对话:你穿的是什么?
少儿英语情景对话练习
少儿英语情景对话:你妈妈是做什么的?
少儿英语情景对话:我的胃
少儿英语情景对话练习:不要错过了
少儿英语情景对话:我的牙痛
少儿英语情景对话:任何事
少儿英语情景对话:无论多么不方便
少儿英语情景对话:我想成为女王
少儿英语情景对话汇总
少儿英语情景对话:你住哪里?
少儿英语情景对话:就餐用语
少儿英语情景对话:你现在忙吗?
少儿英语情景对话:我的胃
少儿英语情景对话练习:找你的电话
少儿英语情景对话练习:在首尔,就当自己是首尔市民
少儿英语情景对话:我明天要去看演唱会
少儿英语情景对话:市场
少儿英语情景对话:你妈妈是做什么的
少儿英语情景对话:Zoo 动物园
少儿英语情景对话:打电话
少儿英语情景对话:我很赶时间
少儿英语情景对话:我有点想家了
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