Up until about 100 years ago, newspapers in the United States appealed only tothe most serious readers. They used __1__ illustrations and the articles wereabout politics or business.
Two men changed that - Joseph Pulitzer __2__the New York World and William Randolph Hearst of the New York Journal. Pulitzerbought the New York World __3__ 1883. He changed it from a traditional newspaperinto a very__4__ one overnight. He added __5__ illustrations and cartoons. Andhe told his reporters to write articles on __6__ crime or scandal they couldfind. And they did. One of them even pretended she was crazy and then she __7__to a mental hospital. She then wrote a series of articles about the poortreatment of __8__ in those hospitals.
In 1895, Hearst came to New Yorkfrom __9__ California. He wanted the Journal to be more sensational and moreexciting __10__ the world. He also wanted it to be __11__, so he reduced theprice by a penny. Hearst attracted attention because his headlines were biggerthan__12__. He often said, Big print makes big news.
Pulitzer and Hearstdid anything they __13__ to sell newspapers. For example, Hearst sent FredericRemington, the famous illustrator, __14__ pictures of the Spanish-American War.When he got there, he told Hearst that no fighting was__15__. Hearst answered,You furnish the pictures. Ill furnish the war.
EXERCISE:
1. A) no B)many C) a lot D) little
2. A) on B) for C) in D)of
3. A) on B) in C) atD) about
4. A) excite B) excitingly C)exciting D) excited
5. A) a lot B)few C) a few D) lots of
6. A) every B) all C) both D) many
7. A)admitted B) was admitted C) could admit D) has admitted
8. A) patients B)patience C) patient D) patiences
9. A) an B) the C) a D) /
10. A) thanB) as C) in D) for
11. A) cheap B) cheaper C) cheapest D) the cheapest
12. A) anyone B) anyones C) anyone else D) anyone elses
13. A) may B)might C) can D) could
14. A) draw B) drew C) to dray D) drawn
15. A)going B) going out C) going on D) going off
Key: ADBCDABADABDDCC
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