People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
参考答案: DACBD CADCD BAABB
全面深化改革 Comprehensively deepening reform
国企改革:“产权多元化”
“先天性畸形”男婴火化前“复活”
国家“治理体系”
户籍“城镇化率”偏低
自上而下的“壮士断腕式的”改革
新土改或促进“农地流转”
中国“海归”增多
“习总套餐”走红
“国家级新区”改革促进政府“职能转变”
央行警示“P2P借贷”风险
双十一“现金红包”
中国宣布划设东海“防空识别区”
十八届三中全会公报要点双语对照
“珠算”被列为世界非物质文化遗产
支付宝转账将收取“手续费”
中国启动“世贸争端解决机制”
全会:市场在“资源配置”中起决定性作用
全会通过的各种文件有什么区别
破除“GDP崇拜”
中印“边防合作协议”
政府改革 government reform
全会提出要划定“生态保护红线”
新土改鼓励“规模化耕作”
探索实行“官邸制”
骆家辉“辞职”
中国“海外房地产投资”创新高
“放假方案”调查结束
“地方政府债务”逾10万亿
中国首辆“月球车”进入太空
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