People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
雅思热词:末日谣言 doomsday rumor
雅思词汇:切糕上的美味果仁
每日雅思词汇:全球变暖相关表达
每日雅思词汇:各式各样的箱子
每日雅思词汇:各种疾病的表达
每日雅思词汇:“偏袒”的表达
每日雅思词汇:各种自然灾害
每日雅思词汇:英语中的汉语借词
每日雅思词汇:out of 的短语搭配
每日雅思词汇:电影奖项
雅思词汇:文学中的“雪”
雅思词汇:爱尔兰"出土"的名人
雅思词汇:英语中的外来语(来自欧洲)
每日雅思词汇:数码相机相关词汇
每日雅思词汇:"婚礼词汇"一箩筐
每日雅思词汇:扑克英语
每日雅思词汇:城市的基本设施
每日雅思词汇:圣经典故
每日雅思词汇:有关星星的单词
每日雅思词汇:品酒大师必备词汇
每日雅思词汇:电影中难忘的雪景
每日雅思词汇:圣诞节词汇-平安夜
每日雅思词汇:关于爱情的词汇
每日雅思词汇:各种“疼痛”的表达
每日雅思词汇:“公正的”的表达
每日雅思词汇:各种坚果的表达
每日雅思词汇:“press”单词速记
每日雅思词汇:各种长相英语表达
每日雅思词汇:各种笑容的英文表达
雅思词汇:都是切糕惹的祸
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