第6部分:完形填空:考查应试者正确把握文章内容,以及在一定语境中准确使用词语的能力。本部分为1篇300~450词的短文,文中有15处空白,每处空白给出4个选项,要求应试者根据短文的内容从4个选项中选择l个最佳答案。
Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
参考答案:BBCDC BABAB BDBAC
2017届高考英语一轮复习课堂检测:unit 20 New Frontiers(北师大版)
2017届高考英语一轮复习精品课件:必修1 Module 4 A Social Survey-My Neighbourhood(外研版)
2017届高考英语一轮复习学案:必修2 unit 6 Design(北师大版)
2017届高考英语一轮复习精品课件:必修1 Module 2 My New Teachers(外研版)
2017届高考英语一轮复习课堂检测:unit 24 Society(北师大版)
2017届高考英语一轮复习综合模拟预测卷:(5)(北师大版)
2017届高考英语一轮复习课堂检测:unit 15 Learning(北师大版)
2017届高考英语一轮复习课堂检测:unit 7 The sea(北师大版)
2017届高考英语一轮复习精品课件:必修1 Module 5 A Lesson in a Lab(外研版)
2017届高考英语一轮复习课堂检测:unit 22 Environmental Protection(北师大版)
2017届高考英语一轮复习限时训练:8-4 Pygmalion(新人教版)
2017届高考英语一轮复习学案:必修3 unit 7 The sea(北师大版)
2017届高考英语一轮复习学案:必修1 unit 3 Celebration(北师大版)
2017届高考英语一轮复习综合模拟预测卷:(8)(北师大版)
2017届高考英语一轮复习课堂检测:unit 3 Celebration(北师大版)
2017届高考英语一轮复习课堂检测:unit 17 Laughter(北师大版)
2017届高考英语一轮复习课堂检测:unit 4 Cyberspace(北师大版)
2017届高考英语一轮复习课堂检测:unit 2 Heroes(北师大版)
2017届高考英语一轮复习课堂检测:unit 13 People(北师大版)
2017届高考英语一轮复习学案:必修1 unit 2 Heroes(北师大版)
2017届高考英语一轮复习学案:选修8 unit 23 Conflict(北师大版)
2017届高考英语一轮复习综合模拟预测卷:(2)(北师大版)
2017届高考英语一轮复习课堂检测:unit 6 Design(北师大版)
2017届高考英语一轮复习限时训练:8-3 Inventors and inventions(新人教版)
2017届高考英语一轮复习课堂检测:unit 16 Stories(北师大版)
2017届高考英语一轮复习综合模拟预测卷:(4)(北师大版)
2017届高考英语一轮复习课堂检测:unit 14 Careers(北师大版)
2017届高考英语一轮复习限时训练:8-5 Meeting your ancestors(新人教版)
2017届高考英语一轮复习综合模拟预测卷:(6)(北师大版)
2017届高考英语一轮复习课堂检测:unit 12 Culture Shock(北师大版)
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