People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
小学英语阅读材料:可怕的万圣节
小升初英语双语阅读:聪明的乌龟
心灵鸡汤:奖励辛苦工作的你 来一趟悠然假期吧
可能改变你一生的11个问题:你会怎样回答?
小升初英语阅读理解:Mexico
小升初英语阅读理解:In big cities
小升初英语阅读理解:The fire
经典小诗:我不属于你 I am not Yours
小升初英语阅读理解:Calendar
小升初英语阅读理解:Babysitter Wanted
小学英语阅读材料:赶车
小升初英语阅读理解:Engine
心灵鸡汤:初次约会必须注意的11个细节(1)
小升初英语阅读理解:Television
小升初英语考试必看:阅读理解高分技巧
小学英语阅读材料:圣诞节礼物
你比自己想象得更强大 别让自己只做个普通人
小学英语阅读材料:小飞虫
小升初英语阅读理解:应试秘诀
心灵鸡汤:名人们10年成功的传奇故事(3)
父亲的眼泪是我人生的救赎
小升初英语双语阅读:狼和狗
小升初英语双语阅读:公主笑不出来了
小升初英语阅读理解集锦
不同的人生精彩:7个原因告诉你生命值得活下去
小升初英语双语阅读:兔子和狐狸
小升初英语双语阅读:蚂蚁和鸽子
小升初英语双语阅读:一只口渴的狗
双语散文:马克吐温《星光》
小学英语阅读材料:熊爸爸和熊宝宝
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