People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
英语教学中如何渗透新课标理念
浅谈英语歌谣与小学英语教学
新课程与小学英语教学改革
解读小学英语新课标 提高读写教学有效性
精彩课例 选择疑问句大显神通
英语学习顺口流和小窍门集锦
小学英语新课标的基本理念
英语音标分类详解
小学英语新课程 教师角色的转变
小学英语教学实录2(下)
小学英语精彩课例 英文中性别的表示法
解读小学英语新课标 提高读写教学有效性(二)
解读小学英语新课标 提高读写教学有效性(三)
小学英语新课标评价建议(1-4)
解读小学英语新课标 提高读写教学有效性(二)
英语音标发音规则
音节有七种构成形式
人民教育出版社为培训机构打造少儿英语教材
小学英语新课程理念
小学英语第四册 Lesson 5 I like green fruit 教学案例
英语复合句的用法及解题技巧
英语单词卡片在教学中的应用
解读小学英语新课标 提高读写教学有效性(一)
小学英语 英文之妙语连珠超级94句(2)
少儿英语等级快乐开考
四年级英语Unit 2 My friends教学案例
小学英语作文课例两篇
小学英语新课标学习体会
小学英语新课程语言技能二级目标
and的理解与表达
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |