People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY:DACBD CADCD BAABB
男女生外貌的不同待遇The Different Treatment Between Men and Women
国际英语资讯:U.S. threatens sanctions on Pakistan over Iran pipeline
国际英语资讯:EU summit to focus on growth, jobs
掌握学习方法的重要性The Importance of Mastering How to Learn
汉语备受追捧The Popularity of Mandarin
最好的时尚 The Best Fashion
古诗英译:元宵佳句
二孩的好处The Good Sides of Second Child
成长的烦恼 The Annoyances in Growing Up
书是我们的朋友Books Are Good Friend
关于幸福的议论文
高中英语五句话作文:公共场所禁烟
高中英语作文范文:诚为上策
建设节约型社会Conservation-oriented Society
英国:手机APP就能“买”爸爸
性别比例失衡 Gender Imbalance
帮你开口说流利英语的绝招
海外学历就一定有优势? Does Foreign Education Help You Win?
国际英语资讯:Obama to meet top lawmakers on spending cuts
分数和能力Score and Ability
国际英语资讯:Obama kicks off Mideast trip
国际英语资讯:Obama to Israeli TV before visit: Nuclear Iran a red line
在职业生涯中情商比智商更重要 EQ counts more than IQ in career
广告的负面影响The Negative Sides of Advertisement
大卫加勒特 David Garrett
手机的危害 The Dangers of Cell Phone
国际英语资讯:Argentine Jorge Bergoglio Elected Pope
美国人口普查 Census in America
终身学习 Lifelong Learning
佳句赏析
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |