People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY:DACBD CADCD BAABB
新概念英语第一册视频讲解 第92课:When will....?
新概念英语第一册视频讲解 第91课:Poor Ian可怜的伊恩
新概念英语第一册视频讲解 第60课:What’s the time?
新概念英语第一册视频讲解 第87课:A car crash车祸
新概念英语第一册视频讲解 第69课:The car race汽车比赛
新概念英语第一册视频讲解 第76课:When did you?
新概念英语第一册视频讲解 第66课:What’s the time?
新概念英语第一册视频讲解 第88课:Have you ...yet?
新概念英语第一册视频讲解 第101课:A card from Jimmy吉米的明信片
新概念英语第一册视频讲解 第90课:Have you... yet?
新概念英语第一册视频讲解 第74课:What did they do?
新概念英语第一册视频讲解 第86课:What have you done?
新概念英语第一册视频讲解 第75课:Uncomfortable shoes不舒适的鞋子
新概念英语第一册视频讲解 第57课:An unusual day很不平常的一天
新概念英语第一册视频讲解 第77课:Terrible toothache要命的牙痛
新概念英语第一册视频讲解 第80课:I must go to the....
新概念英语第一册视频讲解 第102课:He says he...
新概念英语第一册视频讲解 第55课:The Sawyer family索耶一家人
新概念英语第一册视频讲解 第63课:Thank you, doctor.谢谢你,医生
新概念英语第一册视频讲解 第81课:Roast beef and potatoes烤牛肉和土豆
新概念英语第一册视频讲解 第82课:I had...
新概念英语第一册视频讲解 第104课:Too,very
新概念英语第一册视频讲解 第72课:When did you...
新概念英语第一册视频讲解 第93课:Our new neighbour 我们的新邻居
新概念英语第一册视频讲解 第58课:What’s the time?
新概念英语第一册视频讲解 第96课:What’s the exat time?
新概念英语第一册视频讲解 第79课:Carol’s shopping list卡罗尔的购物单
新概念英语第一册视频讲解 第59课:Is that all?就这些吗?
新概念英语第一册视频讲解 第97课:A small blue case 一只蓝色的小箱子
新概念英语第一册视频讲解 第61课:A bad cold重感冒
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |