Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D)learned
11.A) With
B) Such
C) Like
D)/
12.A) a more
B) more
C) most
D) the most
13.A)with
B) without
C) in
D) of
14.A)They
B)It
C)Some
D)Most
15.A)related to
B)connected with
C)related to
D)related with
Key:BBCDC BABAB BDBAC
雅思阅读常考文章类型
根据List of headings中标题结构判断雅思阅读
雅思g类阅读评分标准
雅思阅读方法:如何进行略读
解析拿到雅思阅读7分的难点根源
人文话题在雅思阅读中的应对策略
解析雅思阅读选择题解题技巧
雅思阅读技巧大全:Short answer questions
雅思阅读之学术类解题攻略
雅思阅读考试基本技能
雅思阅读快速找出答案的方法
雅思阅读技巧:略读
最新雅思口语话题整理
雅思阅读八大题型解题方法(下)
雅思阅读中多选题的解题方法
雅思阅读技能的四个训练方法
雅思阅读:匹配题与多重选择题的解题方法
雅思阅读经典题型的应对策略
解析雅思阅读中的主谓一致原则
雅思阅读Matching题的做题方法
雅思阅读技巧大全:Sentence completion
雅思阅读做题步骤及阅读思路
结合雅思真题解析阅读解题方法
雅思阅读学术类解题技巧
雅思阅读T/F/NG题的攻克方法及注意事项
做雅思阅读题的十大原则
雅思阅读:文章分类与版本归纳
雅思阅读备考方法:大量阅读各种材料
搞定雅思阅读考试的14个小招术
雅思阅读读前读时读后的阅读重点
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |