北京时间9月10日凌晨1点,苹果公司在美国旧金山召开秋季新品发布会,会上共发布五款产品,分别为iPhone 6s、iPhone 6s Plus、iPad Pro、新配色的Apple Watch与新的Apple TV。一系列新产品足够让果粉们疯狂。
Reporters take photos of the all-new rose gold iPhone 6s Plus at the Apple event at the Bill Graham Civic Auditorium in San Francisco on September 9, 2015. [Liu Zheng/ chinadaily.com.cn]
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Apple Inc. updated its product line Wednesday, focusing on its tablet computer with a larger screen and its online video box with a remote control capable of taking voice command.
9月9日,苹果公司更新了其产品线,重点放在了更大屏幕的平板电脑和带有声控技术的机顶盒。
产品线(product line)是指一群相关的产品,这些产品功能近同,顾客群与渠道类同。产品线中产品项目的数量,就是产品线的长度,如果能够确定产品线的最佳长度,就能为企业带来最大的利润。
iPhone目前依然是苹果最重要的产品,占据了该公司近三分之二的营收(account for nearly two-thirds of its revenue),以及更高比例的利润。
新款iPhone系列产品,均支持3D Touch技术 ,增加了玫瑰金(rose gold)配色,摄像头大幅升级,采用7000系列铝材质,搭载最新的操作系统,亮点十足。新款Apple TV机顶盒(set-top box)将电视的智能化与Siri语音识别搜索(voice recognition search)完美结合。
而传闻已久的大尺寸iPad Pro也随之面世,采用12.9寸屏幕,并同时为该设备开发了智能键盘(Smart Keyboard)、 Apple Pencil触控笔。
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