“1元景点门票”、“1元出境游”……这些低价旅游产品如同天下掉下来的馅饼,但馅饼背后可能存在陷阱,不仅涉嫌低价倾销,还可能诱骗游客另行购物。对此,国家旅游局将对“不合理低价”为主要特征的扰乱旅游市场秩序行为进行专项整治。
A government-initiated "chatting" with two online travel service providers about the budget travel product "one yuan for an overseas trip" has triggered hot discussion online.
政府部门对两大在线旅游服务提供商就低价旅游产品“一元出境游”进行约谈在网上引发热议。
低价旅游产品,可以用budget travel product表示,budget表示价格低廉的,如廉价航空(budget airline)、budget hotel(经济型酒店/廉价旅馆)等。“一元出境游”(one yuan for an overseas trip)等超低价旅游产品在受追捧之外,也遭到了一些人的质疑。
对此,同程旅游回应,一元门票与《旅游法》中禁止的零团费(free-of-charge tours)、负团费(negative-charge tours)有着本质的区别,并没有强迫购物(forced shopping)的行为,相关优惠活动将继续进行。途牛“一元出境游”板块已经关停。
国家旅游局监督管理司司长(division head of supervision and management under the China National Tourism Administration)彭志凯表示,密切注意(keep an eye on)这些低价旅游产品,是为了保护游客权益(protect tourists' rights)。类似低价旅游,不仅是一种营销行为(marketing behavior),企业需对价格构成作出合理的解释(provide elaboration on how to manage the cost)。
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