GMAT写作范文精选:Argument例文
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
33. In this memorandum, the vice president of Road Food suggests that the company motivate its advertising agency to perform better by basing the agencys pay on the Road Foods profits. In support of this suggestion, the vice president points out that although Road Food initially thought the ad agency was following company recommendations, competitor-Street Eats earned higher profits last year. The vice president also notes that Street Eats has fewer restaurants than Road Food, and that Road Food spent nearly as much money on advertising as Street Eats did. This argument is unconvincing, since it relies on dubious assumptions and comparisons.
First, the vice president assumes that the ad campaign caused the low profits. However, the vice president ignores many other factors that contribute to profitability. In particular, the fact that Road Food has been spending less advertising money per restaurant than Street Eats suggests that its unwillingness to spend more may be the main reason for disappointing profits. Second, the author implies that the ad agency failed to implement Road Foods guidelines, and that this failure was the reason for disappointing profits. However, it is equally possible that the ad agency faithfully followed all suggestions from Road Food, and that those suggestions were the cause of the disappointing profits. In this respect, the author unfairly shifts blame from Road Food to the ad agency. Third, the authors comparison between Road Food and Street Eats is less relevant than a comparison between Road Foods own profits prior to its latest ad campaign and its profits during this campaign. Comparing its own profits during these time periods would more accurately reflect the ad agencys effectiveness than comparing profits of two different companies. Finally, the author assumes that the ad agency will be more motivated if its fee is based on Road Food profits. However, the author does not support this claim. In fact, given that Road Foods profits have been lower than expected, it is just as likely that the ad agency would be less motivated by the suggested fee structure than by some other fee structure. In conclusion, the argument is unconvincing as it stands. To strengthen it, the vice president must provide evidence that the ad campaign caused last years disappointing profits, and must examine and rule out other factors that may have contributed to disappointing profits.
下一篇: GMAT写作范文模板:理想与现实(1)
上海维密秀门票已经开卖!售价高达9万
Start 和 begin 两个表示“开始”的高频词汇
国际英语资讯:French President calls for EUs rebirth, voices support to Greece in Athens visit
国际英语资讯:Latest polls see Merkels lead increasing in German election
国际英语资讯:China Everbright Bank Luxembourg Branch officially opens
国内英语资讯:First project financed by BRICS New Development Bank starts operation
众包数据告诉你《权力的游戏》中谁最性感(组图)
体坛英语资讯:Chinese sprinter Xie Zhenye scores a PB, lays out ambitions for 2020 Tokyo Games
汉语中的排比翻译
体坛英语资讯:Bayerns former rival now a supplier
A Strong Girl 一个坚强的女孩
粉红猪在澳遭禁播,原因你绝对猜不到
国内英语资讯:Xi meets Putin, calling for promoting world peace, development
国内英语资讯:China to strengthen connectivity, trade with Nepal: premier Li
抢占市场! 腾讯向印度输出数字红包!
气候变暖让灰熊弃荤从素改吃浆果
英式英语和美式英语拼写之不同
国内英语资讯:Political advisors offer suggestions to sci-tech evaluation reform
体坛英语资讯:Zhu Ting leads China for 3-2 win over Brazil at FIVB World Grand Champions Cup
“智能垃圾桶”将登陆英国,有望终结手动垃圾分类
国际英语资讯:Landlord of Paris attacks ringleader to appear before magistrates in France
《异形:契约》电影精讲(视频)
拒绝纸片人!各个大牌将不再使用过瘦模特
研究发现 受教育程度越高的人越会说谎
英国5岁女孩写信求助女王,回复异常的暖心
体坛英语资讯:Lin Dan enters National Games final for fifth consecutive time
一周热词榜(9.2-8)
飓风艾玛已造成至少7人丧生
澳大利亚最高法院驳回对同性婚姻投票的挑战
国际英语资讯:Britains position paper on border with Ireland worrying: Barnier