Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
A firms public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
A firms public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
2. A) establishes B) plays C) makes D) obtains
3. A) but B) however C) and D) as
4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6.A) plant B) jobs C) machines D) themselves
7.A) while B) when C) as D) and
8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
10.A) been B) developed C) found D) learned
11.A) With B) Such C) Like D) /
12.A) a more B) more C) most D) the most
13.A) with B) without C) in D) of
14.A) They B) It C) Some D) Most
15.A) related to B) connected with C) relative to D) related with
KEY:BBCDC BABAB BDBAC
上一篇: 2013职称英语理工类A级完形填空练习1
下一篇: 2013职称英语理工类A级完形填空练习3
国际英语资讯:Irans IRGC confirms staging naval drill in Gulf
多家德国汽车公司与中国展开合作
麦当劳首推限量版纪念币!你喜欢吗?
体坛英语资讯:Durant loves LeBron James move to Lakers
国际英语资讯:U.S., Turkish senior diplomats meet amid Brunson brawl
棒球在台湾意味着什么?汗水,热闹和身份认同
国际英语资讯:Death toll from Indonesia quake rises to 82, hundreds injured
国内英语资讯:Xinhua Headlines: Chinas trade growth weathers US tariff headwinds
人生第一笔工资 怎么花才最有意义?
中美贸易的十个真相
国际英语资讯:German citizen arrested for alleged spying on mosque
Shopping Online Rationally 理性网上购物
国内英语资讯:Chinese premier meets UNGA president-elect
北京双胞胎女孩青岛溺亡
体坛英语资讯:Pavards stunner against Argentina voted Goal of 2018 World Cup
国际英语资讯:Morocco keen to cement partnership with ASEAN
体坛英语资讯:Leipzig crush BK Haecken 4-0 in UEFA Europa League qualifications
体坛英语资讯:Atletico Madrid sign Portuguese internationl winger Martins
Come back home often 常回家看看
整容级别化妆术!这位中国妹纸又震惊了外媒
国际英语资讯:Israel strikes 12 sites across Gaza amid recent escalation
男孩子和妈妈更亲,有心理问题的可能性更小!
体坛英语资讯:Australian Scott wins fifth stage of Tour of Qinghai Lake
国内英语资讯:Chinese, Norwegian experts eye sustainable agricultural development
Protection and Rescue of Tourist Attractions 旅游景点的保护和拯救
国内英语资讯:Chinese peoples pursuit for better life unstoppable: article
Can money buy happiness? 钱可以买到幸福吗?
Love Love Love 爱
A Good Life Attitude 良好的生活态度
一天睡8个小时以上,你就有大危险了!