Felicity Lawrence
Thursday December 28, 2006
The Guardian
1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods.
2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic.
3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar.
4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.
5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts of fat, salt and sugar contained in their products.
6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced.
7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility.
8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.
9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry.
10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food.
11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said.
12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling.
13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods.
14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance.
Questions 1-6
Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer.
1. When will instructions be given on reading the color-coded labels?
2. Where can customers find the red light labels?
3. What problem is the FSA trying to handle with the labeling system?
4. Which product sells well but may not be healthy?
5. What information, according to the manufacturers, can be labeled on products?
6. What can not be advertised during childrens programmes?
Questions 7-13
Use the information in the text to match the people with the opinions below. Write the appropriate letter for questions 1-7.
NB You may use any letter more than once.
A Ed Richard
B Terrence Collis
C Gavin Neath
D Alastair Sykes
E Chris Wermann
7. Generally we will not agree to use the red light labels.
8. It is unreasonable to doubt if FSA is trustworthy.
9. We are trying to meet our consumers needs.
10. The food industry has been improving greatly.
11. The color-coded labeling system is scientific.
12. Our products will be labeled unhealthy by the FSA.
13. We are ready to confront the manufacturers.
Answer keys:
1. 答案: January
2. 答案:food packs/packaging
3. 答案: obesity epidemic
4. 答案: cereals
5. 答案:guieline daily amounts/GDAs of fat, salt and sugar contained in their products.)
6. 答案:unhealthy foods
7. 答案:E
8. 答案:B
9. 答案:D
10. 答案:C
11. 答案:B
12. 答案:D
13. 答案:A
《真实的人类》中7个常用的口语表达
你知道吗?你的身体在2017年会经历这些事!
新年英文祝福语集锦
花1分钟学什么能终身受益?
看看这15种健康食物哪个适合你
文学史上最浪漫的10本名著:感受永不褪色的爱
武装分子袭击索马里酒店至少20人丧生
体坛英语资讯:Monaco poised to sign Brazilian left-back Jorge
在校大学生究竟该不该自主创业?
体坛英语资讯:Barca book semifinal place in Copa del Rey
奢侈品果然没放过鸡年 但对中国风你们误会了
国际英语资讯:Italy hotel avalanche death toll rises to 24, 5 still missing
国内英语资讯: China cuts retail fuel prices
麦当劳入侵梵蒂冈?这是在上帝面前搞事情啊
Your school asked parents about the social development阅读理解答案
春节黄金周出境游火爆 多地放松签证要求抢分蛋糕
美国数名议员提议退出联合国
国际英语资讯:Chinese leaders extend Spring Festival greetings
体坛英语资讯:Red Star beats Panathinaikos for 7th consecutive Euroleague victory
体坛英语资讯:Raptors continue to slump, fall to Spurs
国际英语资讯:Dow ends above 20,000 for first time ever on upbeat earnings
新年新计划?! 看看达芬奇高大上的TO DO LIST
风靡全球的旋转舞者转向测试 其实是胡扯?
Telepathy (心灵感应) is the ability to communicate 阅读理解答案
英语美文:奇迹每天都在发生!
特朗普签署行政令 美国版长城计划正式上线
运动效果总是不好?可能是这5种饮料的错!
德国设计出反性侵内裤 价格昂贵多国抢购
国内英语资讯: China questions U.S. duties on Chinese truck, bus tires
国际清廉指数:转向民粹领袖可能会让腐败加剧
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |