创新失败？！数据报告显示苹果表销量跳水

Interest in the Apple Watch might be dropping significantly, at least where U.S. customers are concerned.

消费者对苹果手表的兴趣或显著减少，至少美国的消费者是这样的。

According to a new report from research firm Slice Intelligence, published by MarketWatch, Apple is currently selling fewer than 20,000 watches per day in the U.S., with the number dropping below 10,000 on some days.

根据市场研究公司Slice Intelligence在MarketWatch(道琼斯旗下的资讯网站)上新发布的一份报告，目前苹果手表在美销量日均不足2万，有时甚至降至1万以下。

Even if we disregard the initial burst of interest after the April launch, when Apple was selling around 200,000 watches a day according to Slice, this is quite a steep decline. Throughout late April and May, Apple Watch sales in the U.S. were steady, with Apple selling well above 20,000 watches per day on average.

即使我们不看苹果手表4月份发售一开始引爆的消费者兴趣，根据Slice提供的数据，苹果手表当时的日均销售量为大约20万，而现在苹果手表的销售量可谓是严重跳水。4月份下旬和5月份苹果手表在美销量趋于平稳，日均销量达2万以上。

Slice's data also indicates that the cheapest model, Apple Watch Sport, is by far the most popular, constituting two-thirds of the watches sold so far. As for the gold Apple Watch Edition model, which starts at $10,000, Slice estimates Apple sold fewer than 2,000 in the U.S.

Slice提供的数据还指出，苹果手表最便宜的版本运动版是目前最受欢迎的，在迄今为止苹果手表销量中占了2/3。至于苹果手表的土豪金版，起步价为1万美元，Slice称该版手表在美销量不足2000。

Slice's numbers come from electronic receipts sent to customers' emails following purchases. All of the data is unofficial and Apple is extremely unlikely to comment on any of it, so take the numbers with a grain of salt. However, while often missing total numbers, analytics companies are usually good at predicting trends, and a declining trend is pretty obvious here.

Slice的数据来自于消费者购买手表以后邮件中收到的电子收据。所有的数据并不官方，而苹果十分不愿对此置评。所有对这些数据我们保留意见。但是，虽然经常会得不到全部的数据，通常来说分析公司十分擅于预测趋势。显然这一下降的趋势十分明显。