CHICAGO, June 16 -- McDonald's announced Friday it has halted a long-standing commercial partnership with the International Olympic Committee three years early.
In a joint announcement with the IOC, the fast-food chain explained that it's part of an overall reevaluation of itself.
"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," said McDonald's global chief marketing officer Silvia Lagnado.
McDonald's became an Olympic sponsor since 1976 and it contributes more than 1 billion U.S. dollars in every four-year cycle for the Games and had a contract running to the 2020 Tokyo Olympics.
McDonald's became a top-tier partner in 1996 and has been an integral part of every Olympics since 1998. The company is also dropping its 40-year sponsorship of the U.S. Olympic Committee.
Except McDonald's, all current top-tier partnership agreements go to 2020 or beyond, with Bridgestone, Panasonic and Toyota signed through 2024, Alibaba through 2028, and watchmaker Omega until 2032, according to the IOC.
战胜自己
how to be learn为题写英语作文
Two Britihday Gifts(两件生日礼物)两篇
战胜自己
传递
战胜自己
给Lucy写一封信
favourite writer
体坛英语资讯:Staying healthy is important at the moment, not sports, says Kipchoge
NOT GIVE UP 永不放弃
和老妈在一起
May pen pal(笔友)
让梦飞翔
介绍航天英雄杨利伟
不走寻常路
学生是否谈恋爱
和祖国在一起
梦醒时分迎朝阳
introduce myself
My friend (我的朋友)
我的一天
分享
心灵的脚步
我们一起走过
My Teacher(我的老师)
家
我读懂了这样一种自然之语
女子雄心
Reading Is a Good Hobby(书是好习惯)
我想要去流浪
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