NAIROBI, June 20 -- Kenya will use the World Under 18 Athletics Championships scheduled for July 12 to 16 as a venture to promote the country as a tourist destination.
The CEO of the Kenya Tourism Board (KTB), Dr. Betty Radier, said sports tourism is gradually gaining momentum in Kenya and has already positioned itself to receive athletes and guests who will attend the event.
"The event will afford Kenya the opportunity to host more than 2,000 athletes and over 300 international media personnel from more than 130 countries across the globe. We see this as an opportunity to cast a spotlight to a global audience on the best that our country offers," Radrier said on Tuesday.
The CEO made the remarks in Nairobi during the occasion to present a donation of 200,000 U.S. dollars to the games local organizing committee (LOC) to support the championship in a bid to market the country as a tourist destination to the rest of the world ahead of the games.
The event was first held in 1999 in Bydgoszcz, Poland, and Kenya will have the opportunity to host the last edition of the global championships that is open to track and field competitors who are 17 years or younger.
The CEO of the local organizing committee, Mwangi Muthee, told KTB to take advantage of the occasion and 'milk' the opportunity that will be derived from the live television broadcasts of the event that will be beamed across the globe.
"Sports opens doors to new frontiers. For five days, the entire world's attention will be trained on Kenya and this is an opportunity that does not come every day," Muthee said.
The money will go towards entertaining the visitors through activities such as sight-seeing, adventures and excursions to tourist attractions in a bid to market Kenya.
Sports tourism, which involves observing or participating in sporting events, is gradually gaining momentum in the East African nation and is now a significant part of the tourism industry.
The country plays host to the annual Safari Sevens, a major rugby tournament featuring top international teams. Equally important is the Kenya Open Golf Tournament that features a repertoire of local and international competitors.
The Kenyan coast is a paradise for sports such as deep-sea fishing and water surfing in the Indian Ocean where hotel guests can also go scuba diving and water skiing.
Athletes from countries in Europe, Asia and the US and other parts of the world have been visiting Kenya to train or conduct philanthropic activities, with the most notable being world's fastest sprinter, Usain Bolt and world number one tennis player Serena Williams.
父亲节!来给老爸挑礼物!
英国人都在愁些什么?
买了假名牌也“光荣”!-英语点津
科学家发明出新型电脑,和人一样能忘事
研究:肥胖也传染!-英语点津
能够发电的T恤出现了,散步就能发电
国际英语资讯:Yemeni warring sides meet on UN ship to discuss Hodeidah ceasefire
奇闻:韩国机器人做婚礼司仪
国际英语资讯:Zimbabwes cabinet approves constitutional amendments
《哈利•波特》女主角变身模特
体坛英语资讯:Austrian Thiem reaches semifinals first at ATP Finals
国际英语资讯:Brazilian Congress approves federal budget for 2020
福布斯年度“百位名人榜”出炉
国际英语资讯:Intl partners urge Somalis to embrace dialogue ahead of 2020 polls
国际英语资讯:U.S. House passes 1.4-tln-USD spending plan ahead of govt shutdown deadline
国内英语资讯:Chinese envoy stresses political settlement for Syrian crisis
凯瑟琳•泽塔-琼斯:老公、孩子最重要
撒切尔夫人:香港没有让我失望
国内英语资讯:President Xi meets Macao SAR chief executive
八国峰会:默克尔丈夫有点“羞涩”
日本女性、冰岛男性寿命最长-英语点津
体坛英语资讯:Tsitsipas smashes defending champion Zverev for semifinal of ATP Finals
国内英语资讯:China to promote nationwide standardization of transparency in primary-level government affa
想要自由的感觉?那就做个好人吧
“贝克汉姆热”席卷洛杉矶-英语点津
英国工作时间居发达国家之首
调查:莫斯科当选“最贵”城市
八国峰会:萨科奇夫人请人“帮忙”
国内英语资讯:Chinese president proud of Macaos achievements, progress
国际英语资讯:U.S. House passes 1.4 tln USD spending plan ahead of govt shutdown deadline
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |