可口可乐和百事可乐，为什么喝起来味道不一样？

This is why Coke and Pepsi taste so different - and it's down to one simple thing

这就是为什么可口可乐和百事可乐尝起来不一样，归根结底都是因为一件事

The two popular soft drinks are designed to leave very different impressions on our taste buds .

这两款流行的软饮料会在我们的味蕾上留下非常不同的感觉，而这都是故意设计的。

You're either a Coke devotee or you're a Pepsi fan, but you're never both.

你要么就是个可口粉，要么就是个百事粉，很少有人两者兼是。

Discerning soft drink enthusiasts state there IS a difference in taste between two of the world's biggest food brands' most famous product.

对于这儿两款出自全球最大食品品牌的著名产品，识货的软饮料爱好者都说它们尝起来的确不同。

But, apart from wildly divergent marketing campaigns and different packaging, are the two really so dissimilar, taste-wise?

不过，除了他们风格迥异的营销风格和包装，两者尝起来真的那么不同吗？

As it turns out, yes.

结论是：的确如此。

What marks Coke and Pepsi apart, Wales Online reports, is in fact their individual flavours.

根据威尔士在线的报道，真正区分可口和百事的是他们各自的味道。

Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test.

百事可乐比可口可乐更甜，所以它在第一口测试中更有优势。

Pepsi is also characterised by a citrusy flavour burst, unlike the more raisiny-vanilla taste of Coke.

而且百事还有其特有的那种爆发性的柑橘风味，而不是可口可乐那种葡萄干加香草味。

But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.

不过，这种具有爆发感的风味会随着你喝完整罐的过程逐渐消退。所以简单讲，百事可乐是一种会在第一口特别出彩的饮料。

As for the nutritional content, Pepsi has slightly more sugar, calories, and caffeine. Coke has slightly more sodium.

而从营养层面讲，百事里的糖、热量以及咖啡因都更多一点。可口可乐里的钠则更多一点。

However, while Pepsi is designed to wow the taste buds instantly, it's Coke, which owing to its branding, is winning the Cola wars.

不过，虽然百事的设计初衷是给味蕾带来立即见效的刺激，但事实上却是可口可乐在这场可乐大战中占据了上风，这多亏了它的品牌效应。