What makes a great speech? Persuasion.
成就一场演讲的是什么?说服力。
This is what the experts at Quantified Impressions, a firm that analyzes communications skills, report is most critical to connect with a crowd--when the crowd is college grads, at least.
分析沟通技能公司Quantified Impressions的专家认为,这是与听众建立联系的关键点——至少当听众是大学毕业生时是这样的。
Examining 31 college commencement speeches cited in the press as compelling and memorable, the firm evaluated these talks against a database of ordinary speeches and everyday conversation. The analysis included 80 different metrics. Persuasion turned out to be the metric, or variable, that the 31 speeches had most in common.
这家公司选出了31场被媒体称为精彩难忘的毕业嘉宾演讲,对照一般演讲和日常对话数据库进行了评估。分析涵盖了80项不同的指标,结果发现,这31场演讲最普遍的共性就是说服力指标或变量。
And based on that, Quantified Impressions came up with a list of 10 best speeches.
根据这项分析评估,Quantified Impressions评选出了十佳毕业典礼演讲。
"These speeches are the best because the speakers persuade the audience to be emotionally moved," says Noah Zandan, Quantified Impressions' president.
“这些演讲非常出色,演讲者从情感上说服了听众,让他们真心被打动,”Quantified Impressions的总裁诺阿·赞登说。
Turns out, the best speakers persuade by doing three key things. They explain their relevance ("I was just like you"). They give insight ("Here's what life will be like"). And they use inclusive words:you, we, us, with, along.
分析显示,这些顶级的演讲人做了三件关键的事情。与听众建立联系(“当时我就像你们一样”)。提供真知灼见(“我们来谈谈,未来生活将是什么样子?”)。使用包容性的词汇:你们、我们、和、与。
It's no surprise who comes out on top. Oprah Winfrey's speech at Stanford five years ago actually beats her talk to Harvard grads last week.
排在第一名的人不出意料是奥普拉·温弗里。她五年前在斯坦福大学(Stanford)做的那次演讲事实上超出了她上周对哈佛(Harvard)毕业生做的演讲。
The speech ranked No. 3 below is particularly historic this week: It's 50 years ago this month that John F. Kennedy, in the midst of the Cold War and on the heels of the Cuban Missile Crisis, startled the Soviets by offering unilateral nuclear restraint.
排名第三的演讲本周特别值得怀念:五十年前的6月,正值冷战时期,古巴导弹危机(Cuban Missile Crisis)刚刚发生,约翰·F.·肯尼迪提出的单边核克制震动了苏联人。
1. Oprah Winfrey - 2008, Stanford
1.奥普拉·温弗里——2008年, 斯坦福大学
2. David Foster Wallace - 2005, Kenyon
2.大卫·福斯特·华莱士——2005年, 肯尼恩学院(Kenyon)
3. John F. Kennedy - 1963, American University
3.约翰·F.·肯尼迪——1963年,美国大学(American University)
4. Maya Angelou - 1977, University of California, Riverside
4.玛雅·安吉罗——1977年,加利福尼亚大学大学河滨分校(University of California, Riverside)
5. Winston Churchill - 1941, Harrow School
5.温斯顿·丘吉尔——1941年, 哈罗公学(Harrow School)
6. Arianna Huffington - 2013, Smith
6.阿瑞安娜·赫芬顿——2013年,史密斯学院(Smith)
7. Oprah Winfrey - 2013, Harvard
7.奥普拉·温弗里——2013年,哈佛大学(Harvard)
8. Aaron Sorkin - 2017, Syracuse
8.阿伦·索尔金——2017年,雪城大学(Syracuse)
9. Former Yahoo (YHOO) CEO Carol Bartz - 2017, University of Wisconsin - Madison
9.前雅虎(Yahoo)CEO卡罗尔·巴茨——2017年,威斯康辛大学麦迪逊分校(University of Wisconsin - Madison)
10. Amazon.com (AMZN) CEO Jeff Bezos - 2010, Princeton
10.亚马逊(Amazon.com)CEO杰夫·贝佐斯——2010年,普林斯顿大学(Princeton)
Where is Steve Jobs--his famous 2005 speech at Stanford--in the Quantified Impressions rankings? No. 20.
2005年在斯坦福大学做了那场著名演讲的史蒂夫·乔布斯在Quantified Impressions的排名中位列第几?答案是,第20名
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