2017课堂扫描高三英语一轮复习学案（牛津译林版）：M4 Unit 1　Advertising

　　Unit 1　Advertising Module4热点单词1. advertise v. 做广告，给……登广告→advertisement n. 广告； advertiser 广告商

　　2. persuade vt. 劝服 → persuasion n. 劝服，说服(力) → persuasive adj. 劝诱性的，花言巧语的→ persuasively adv. 劝诱性地

　　3. educate vt. 教育 →education n. 教育； educator 教育者，教师 → educational adj. 教育的

　　4. complete vt. 完成→ completion n. 完成 → complete / completed adj. 完整的 → completely adv. 完全地，彻底地

　　5. satisfy vt. 满足，使满意 → satisfaction n. 满意 → satisfactory / satisfying adj. 令人满意的； satisfied 满意的 → satisfactorily adv. 令人满意地

　　6. Imagine vt. 想象→ imagination n. 想象 → imaginative adj. 有想象力的； imaginary 假想的，虚构的

　　7. choose v. 选择 → choice n. 选择

　　8. recommend vt. 推荐，建议 → recommendation n. 推荐，建议

　　9. design vt. 设计， 绘制 → design n. 图样，意图，设计图案； designer 设计者，设计师

　　1.This hair style is already out of fashion. Those

　　fashionable　young men are crazy about another one a currently very popular pop singer often wears in his concerts.

　　2.The new invention will make our life more convenient. We should thank the inventors for the huge convenience they have brought to us with their inventions.

　　3.Don't miss these smaller parts. They are the real functional parts of the machine. Without them, I mean, the machine wouldn't function.

　　4. Employment qualifications vary from job to job. And there are various positions. You will really be amazed at the variety of the jobs there in the job fair.

　　5.She determines to devote her life to the protection of wildlife in the rainforests. There is nothing anybody can do to stop a woman of such strong

　　determination . In fact, I've never seen a more determined woman than she is.

　　6.How will a Chinese man usually react to some bad words shouted at him about his mum? In most cases, the

　　reaction is a fist fight.

　　7.He was the first to find that man had difficulty breathing. When he rushed to him, he murmured, breathless， “Tell my wife that I miss her…”

　　8.It's believed there is no cure　for cancer. Anyone who claims to be able to cure cancer is thought to be a cheat.

　　9.It will be of great interest to study the social behavior of the people from different cultural backgrounds in this multiracial society.

　　根据中文填单词完成句子，每空一词(记忆时，用下列横线上的新单词造句记忆)

　　1. 一般来说，广告就是厂商通过提供诱导性的话语和图像来推销自己的产品或服务。

　　Generally speaking, an advertisement is usually adopted by the producer to promote their products or services by using persuasive languages and images.

　　2.为了应对不断蔓延的甲型H1N1流感，中国开发新药品的同时，也在全国范围内号召公众开展一项防病治病的运动。

　　To deal with; the spreading of A/N1N1, China is developing new drugs; and calling on the public; to start a nationwide campaign of preventing and curing diseases.

　　3. 随着经济的发展，国外的各种时尚的牛仔裤在国内也可以买到。

　　With the development of economy, various; kinds of fashionable jeans; in foreign countries are available at home.

　　4. 为了促进产品的销售，公司不断设计和更新产品的包装来吸引眼球。

　　In order to promote the sales of products, companies are continuously designing and updating

　　the packaging to make their products more eye­catching.

　　5.消费者对于产品质量的任何评价，都将会反馈到生产者那里。这也将促使生产商意识到，产品质量才是最重要的。

　　Any comments given by customers on the products will be reflected to the manufacturers, which will make them be aware that the quality of products is the most important.

　　根据中文写出英文短语

　　1. 知道，明白，意识到

　　be aware of　

　　2. 上……的当，对……信以为真

　　fall for　

　　3. 欺骗，捉弄

　　play tricks on

　　4. 自杀

　　commit suicide　

　　5. 诱使某人做某事

　　trick sb. into doing sth.　

　　6. 对……关心

　　be concerned with　

　　7. 组织，汇集；组成

　　put sth. together

　　8. 避开，不接近

　　keep away from　

　　9. 反复地，一遍又一遍地

　　over and over again　

　　10. 旨在，目的是

　　be meant to

　　11. 迎合，对……有吸引力

　　appeal to　

　　12. 目标受众

　　target audience　

　　13. 对……感到厌倦

　　be bored with

　　14. 高质量的

　　be of high quality　

　　15. 传达

　　get sth. Across

　　1. …and what you are trying to get them to do. get sb. to do sth. 意为“让某人做某事/ 使某人做某事”。

　　2. …is an organized programme of advertisements using various kinds of ads to reach…

　　句中using为现在分词，作方式状语。v.­ing作状语的形式属于常用重点句式。

　　3. It is important to always try to appeal to the way the audience will react.

　　it作形式主语，to do sth. 作真正主语。appeal to 意为“迎合……”。

　　Ⅰ.同义转换

　　1.Some of the ads are telling the truth, while others are just telling lies.

　　Not all ads play tricks on us though.

　　2.Once the product goes on the market, its sales figures should be reported every day, so that the company can check the progress of their product.

　　In order to check the progress of their product, the sales figures should be reported to the company once the product goes on the market.

　　3.Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.

　　An ad campaign is a programme of advertisements organized; 　by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.

　　4.A commercial advertisement is one which someone has paid for to promote a product or service.

　　To promote a product or service, the producer has to pay for a commercial advertisement.

　　5.PSAs are meant to teach us and help us lead better lives.

　　PSAs are intended to improve our life qualities.

　　Ⅱ.汉译英

　　这个任务最困难也是最有意义的部分就是让蛇听从人的指令。(get sb. / sth.to do)

　　The most difficult and significant part of the task is to get the snake to do what a man tells it to.

　　2. 对于网上购物者来说，最重要的是不要被卖家提供的商品照片给骗了。( it作形式主语；fall for)

　　For online shoppers, it is the most important not to fall for the photos of the products provided by the sellers.

　　3. 这个专家努力想让民众明白自己关于公共交通的新理念，却没能成功。(get across; in vain)

　　The specialist tried hard to get his new idea of public transportation across to the people, but in vain.

　　1、intend

　　vt. 想要、打算、计划

　　(1)intend 意为“想要，打算，计划”时句型有：

　　intend to do sth. / doing sth.

　　intend sb. to do sth.

　　intend ＋ that­clause

　　intend (sb.) sth. (接表物的宾语或双宾语)

　　①A drug is_intended_to_cure people of their diseases rather than kill them!

　　药物是用来给人治病的，而不是要他们的命！

　　②They intended taking the airport on the other side of the river.

　　他们打算占领河对岸的机场。

　　③My father intended_me_to become a nurse.

　　我父亲要我当护士。

　　④Tom intended that his son should inherit his business.

　　汤姆有意让儿子继承他的生意。

　　⑤We intend that this reform shall be carried out this year.

　　我们打算让这项改革今年实行。

　　⑥He intends you no harm.

　　他并无伤害你的意思。

　　(2)intend vt. 表示“原意是，意指”时句型有：

　　be intended for sb./ sth.是为某人或某目的设计的

　　intend sb./ sth. for sb.

　　⑦The fund is_intended_for emergency use only.

　　这项基金专备急用。

　　⑧He intends his daughter for a musician.

　　他要他女儿当音乐家。

　　⑨The farmer intended_his_land_for his three sons.

　　这个农民把地分给3个儿子。

　　(3) intention n. 意图，意向

　　2、connect

　　vt. 联系，连接

　　①Can I connect my printer to your computer?

　　我能把我的打印机和你的计算机连接起来吗？

　　②Could you connect me with / to a number in Paris, please? I can’t seem to get through.

　　你能帮我接通一个到巴黎的电话吗？我好像打不通。

　　be connected with…

　　与……联系在一起

　　have sth. to do with…

　　与……有关系

　　be related to…

　　与……有关系

　　connection

　　n. 连接

　　join强调原来分离的事物之间的结合，通常指直接地连接。如：田与田、国与国互相连接。

　　connect指通过某种连接物把具体事物(或人)或某种概念连接起来。

　　有时join与connect可以替换使用。

　　③South America is_joined_to North America.

　　南美洲和北美洲是连在一起的。

　　④His research work is_connected_with steel industry.

　　他的研究与钢铁工业有关。

　　⑤These two cases are not separate, they are connected with each other.

　　这两个案子不是独立的，而是相互有关联的。

　　⑥The two cities are connected / joined by a railway.

　　一条铁路把两个城市连接起来。

　　3、 share

　　vt. 分享

　　①Will you share your sandwich with me？

　　你可以和我分享你的三明治吗？

　　vi. 共同承担

　　②All the countries share in the responsibility for the financial crisis.

　　所有的国家都共同为金融危机负责。

　　n. 份额

　　③We must make sure that everyone gets equal shares of the food.

　　我们必须确保每个人都获得相同份额的食物.

　　④The total bill comes to ￡80, so our share is ￡20.

　　账单总共是80英镑，所以我们的份额是20英镑。

　　⑤From my perspective, a real friend is one who will always ____ your sorrow and joy.

　　A. take

　　B. appreciate

　　C. share

　　D. share in

　　D share后常接表示具体意义的名词，而share in后常接表示抽象意义的名词。

　　4、 serve

　　vt. 服务

　　①That’s the restaurant where they refused to serve Tom because he was so rude.

　　那个就是拒绝为汤姆提供服务的餐馆，因为他太粗鲁了。

　　vi. & vt. 提供食物；在……工作

　　②Breakfast is_served in the restaurant between 7 and 9.

　　这个餐馆在7点到9点之间提供早餐。

　　③He served_in_the_army in India for twenty years.

　　他在印度的部队里服役了20年。

　　④In some parts of the world, tea ____ with milk and sugar.

　　A. is serving

　　B. is served

　　C. serves

　　D. served

　　B

　　5、aware

　　意识到

　　be aware of…

　　be aware that…

　　①Were you aware of the risks at the time?

　　你当时意识到风险了吗？

　　②I suddenly became_aware_of (＝ started to notice) him looking at me.

　　我突然注意到他在看着我。

　　③I was not aware of/was unaware of his anger then.

　　我当时没有意识到他的愤怒。

　　④The headmaster didn't seem to be_aware_that there should have been so much dispute about the decision.

　　校长好像没有意识到这个表决竟然有这么多分歧。

　　awareness n. 意识

　　⑤Public awareness of the problem will make politicians take it seriously.

　　公众对于这个问题的关注将会使政治家们认真对待它。

　　“be + adj. + of”结构短语常见的还有：

　　be afraid of 害怕

　　be worthy of 值得

　　be proud of 以……为骄傲

　　be fond of

　　喜欢

　　be short of

　　缺少

　　be guilty of

　　犯(某种罪，过失)

　　6、campaign

　　n. 运动

　　①Many medical workers devoted themselves to the campaign against H1N1 virus.

　　许多医务工作者投入到了这场抗击甲流病毒的运动中.

　　vi. 参加运动，作战

　　②She spent her life campaigning for equal rights for women.

　　她毕生致力于妇女权利平等的运动。

　　7、appeal

　　n. & v. 呼吁；恳求；诉诸，求助;吸引

　　appeal to sb. for sth. / to do sth. 恳求某人某事 / 做某事

　　appeal to sb. 吸引某人

　　appeal to sb.向某人申诉/上诉

　　①The United Nations' appeal for a ceasefire has been ignored by both sides.

　　两边对联合国的停火呼吁不予理会。

　　②The idea appealed_to Mary.

　　这个想法吸引了玛丽。

　　③These subjects have lost their appeal_to most students.

　　这些科目已经失去了许多学生的吸引力。

　　④The police are appealing to the public for information about the crime.

　　警方呼吁公众提供这宗罪案的有关信息。

　　8、 approach

　　vt. 向……靠近，接近;探讨, 分析;对付，处理

　　n. 靠近, 接近; 途径,方法；通路

　　①I find him difficult to approach.

　　我觉得他很难接近/不好说话。

　　②The time is_approaching when we must think about buying a new house.

　　我们要想一想买新房子的事了，时机即将来临。

　　③All_approaches_to_the_city were blocked.

　　通往这座城市的所有道路都被封锁了。

　　④The lion's approach drove away the small animals.

　　狮子一走近，小动物们都跑开了。

　　at the approach of 在……快到的时候

　　make approaches to sb. 设法接近某人, 想博得某人的好感

　　approach sb. about sth. 向某人接洽/商量/交涉某事

　　approach to 接近, 近似, 约等于; (做某事)的方法/途径

　　9、 recommend

　　vt. 推荐，介绍

　　recommend sth. to sb. / recommend sb. sth.

　　向某人推荐……

　　recommend sb. / sth. as…

　　推荐某人 / 某物作为……

　　recommend sb. to do… 推荐某人做……

　　recommend (doing)… 建议做……

　　recommend (that)… 建议……(从句中用should+动词原形充当谓语，should可省略)

　　①Can you recommend_me_some_new_books on this subject?

　　就这门学科，你能向我介绍一些新书吗？

　　②I recommend you to comply with safety regulations.

　　我劝你遵守安全规定。

　　③I recommended Linda to the university as a psychology professor.

　　我推荐Linda到那个大学做心理学教授。

　　④His proposal has much to recommend.

　　他的建议有许多可取之处。

　　⑤They recommended that we (should) not waste money building a factory here.

　　他们建议我们不要浪费钱在这里建一家工厂。

　　10、commit

　　vt. 犯(错误),干(坏事);把……交托给,提交,答应负责

　　①If you commit a crime， you can never escape being punished.

　　你要是犯罪,就逃脱不了要受惩罚。

　　②The girl was committed to the care of her aunt.

　　这女孩被交给姨母照顾。

　　commit suicide 自杀

　　commit oneself to 承诺，答应;专心致志于

　　commit to memory 牢记

　　commit a mistake 犯错误

　　11、 imagine

　　v. 想象，设想

　　imagine作及物动词时，有以下结构：

　　imagine sth

　　imagine (sb.) doing

　　imagine + n. + to be / as

　　imagine + that-从句/wh-从句

　　①She imagined herself sitting in her favorite armchair.

　　她想象自己正坐在她最喜爱的扶手椅里。

　　imagination

　　n. 想象力

　　image

　　n. 形象；印象

　　beyond imagination

　　超乎想象

　　have a good/bad imagination

　　想象力丰富/差

　　②It is difficult to imagine his ____ the decision without any consideration.

　　A. to accept

　　B. accept

　　C. accepting

　　D. accepted

　　C imagine one’s doing sth. 想象某人做某事。

　　③— There is a story here in the paper about a 110-year-old man.

　　— My goodness! I can’t imagine ____ that old.

　　A. to be

　　B. to have been

　　C. being

　　D. having been

　　C imagine doing sth.。

　　get across

　　使理解(某事),讲清楚

　　①The young scientist tried to get his new theory across.

　　这位年轻的科学家设法让人们理解他的新理论。

　　②Your meaning didn’t really get across.

　　你的意思并未真正为别人理解。

　　Do you think public service advertisements are helpful?

　　你认为公益广告有帮助吗？

　　(1)询问对方是否同意对某件事情的观点，常用Do you think (that)…? 这种句型通常用Yes, I do. / No, I don’t. / I don’t think so.等来回答。

　　(2)public service advertisements are helpful 是think 的宾语从句。

　　Do you think young people are easily persuaded into buying new products?

　　你认为年轻人很容易被说服去买新的产品吗？