2017届高考英语一轮复习指导课件：选修9 unit 5（新人教版）

　　选修九　Unit 5　Inside advertising

　　1. 课前自测 2. 课堂学案 词汇接龙

　　1. ________(adj. 不诚实的)→________(adj. 诚实的)→________(n. 诚实) 2. ________(adj. 不道德的；邪恶的)→________ (adj. 道德的)→ ________(n. 道德；美德；品行) 3. ________ (n. 消费者；顾客)→________(vt. 消耗；吃喝；毁灭)→ ________(n. 消耗；消费) 4. ________(v. 任命；约定；指定)→________(n. 约会；任命；职位)→ ________(adj. 约定的；指定的) 5. ________(vt. 登广告；宣传；告知)→________(n. 广告；宣传)→ ________(n. 登广告者；广告客户) 6. _______(v. 促进；提升；促销)→________(n. 提升；晋升；促进；促销) →________(n. 促进者；发起人；催化剂) 课前自测

　　Key:1. dishonest； honest; honesty　2. immoral; moral; morality 3. consumer; consume; consumption　4. appoint; appointment; appointed 5. advertise; advertisement; advertiser　6. promote; promotion; promoter 词汇接龙

　　7. ________(n. 邀请；邀请函；招待；招致)→________(vt. 邀请；请求；招致；招待)→________(adj. 吸引人的；诱人的) 8. ________(vt. 使发生联系；使联合；结交 adj. 副的；联合的 n. 伙伴；同事) →________(n. 协会；联系；关联)→________(adj. 联合的；相关的) 9. ________(adj. 有价值的；可敬的)→________(adj. 值得……的；有……价值的 n. 价值；财富)→________(adj. 不值钱的)→________(adj. 值得做的；值得花时间的) 10. ________(vt. 告诉；通知 vi. 检举；告密)→________(n. 信息；情报；资料；通知)→________(adj. 见闻广博的；提供有用信息的)→ ________(adj. 见多识广的；消息灵通的；有学问的)

　　Key:7. invitation; invite; inviting　8. associate; association; associated 9. worthy; worth; worthless; worthwhile 10. inform; information; informative; informed 词块互译 1. 把我们变成移动广告

　　________ walking advertisements 2. 避免被左右

　　avoid ________ 3. ________________

　　identify your target 4. 付费给展示广告的媒体

　　pay the media for ________ their ads 5. 使产品融入适应他们的生活

　　make products ________ their lives 6. 唤起我们的良知

　　________ our conscience 7. 依靠视觉效果

　　________ visual effects 8. ________________

　　generate emotional responses 9. ________________

　　have no use for 10. ________________

　　prevent advertisers (from)promoting immoral behavior

　　Key:1. turn us into　2. being controlled　3. 识别你的目标　4. displaying 5. fit into　6. appeal to　7. rely on　8. 产生情感反应 9. 不需要；厌恶　10. 防止广告商宣传不道德行为 句型补全

　　1. ____________ the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 明确了广告的目标群体后，研究人员就会尽量搜寻这个群体的有关信息，例如他们的好恶，以及如何使产品适合他们的生活。(非谓语动词作状语) 2. Television adverts are expensive ____________. 电视广告的制作与播放是非常昂贵的。(be ＋adj.＋ to do句型) 3. However, it would be no use ____________ on radios if the ad relies on visual effects. 但是如果一则广告要依靠视觉效果，那么它在收音机里的播出就毫无意义了。(it’s no use doing sth.句型) 4. On the other hand, ____________ advertisements can help to change our opinions over time. 另一方面，经常处于广告的包围中，我们的想法有可能随着时间的流逝而发生变化。(动词-ing形式作主语) 5. As we are flooded with advertisements in our modern world, many school believe ____________ to educate students about advertising. 由于现代社会广告泛滥，许多学校认为他们有责任对学生进行有关广告的教育。 (it作形式主语) Key:1. Having identified　2. to make and to show　3. advertising products

　　　 4. being constantly exposed to　5. it is their duty

　　课文回顾 Key:1. attached　2. filling　3. being cotrolled　4. to　5. Unfortunately　6. dishonest 7. though/if　8. consumer　9. for　10. it

　　　 阅读下面材料，在空白处填入适当的内容(1个单词)或括号内单词的正确形式。 Every day, we come across various ads. Even some of the casual garments we wear have brand names __1__ (attach) to them. With so many messages from advertisers __2__ (fill) our lives, it’s important to know how to avoid __3__ (control) by them. In order to persuade people to do something, ads often appeal __4__ our hopes and dreams or our emotions. __5__ (fortunate), not all advertisers are honest. Unless we have ways to protect ourselves, these __6__ (honest) advertisers will use methods that may mislead us. Even __7__ there are laws and advertisers’ codes of conduct, some bad ads do get made. This is why many countries have a government organization which examines complaints about ads. A __8__ (consume) can complain to the organization, giving reasons for their complaint. You may have heard the saying: “Buyer Beware.” This means that the consumer is responsible __9__ checking the product before buying. When

　　__10__ comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves.

　　课堂学案 1. feature n. 特征；特色；容貌；特写；故事片

　　vt. 以……为特色；由……主演；特写

　　1. (2017上海卷) The first step appears to be an analysis of the physical features of a person’s face, which is similar to how we scan the bar codes of our groceries. 第一步似乎是对一个人的面部容貌进行特征分析，这就类似于我们扫描杂货上的条形码。 2. The magazine will be running a special feature on environment next week. 该杂志下周将发表一篇关于环境的专题文章。 3. Family affection seems to feature heavily in all of his books. 亲情似乎是他所有作品中的主要特色。

　　【词块助记】 common feature 共同特征 physical features 体格特征；物理性质 feature film 故事片；正片 feature in… 在……中起重要作用；在……中占重要地位

　　1. (2017江苏卷改编) One of the ________ (feature) of Jurassic oceans was an abundance of large sharks and crocodiles, both of ________ were fond of ichthyosaur(鱼龙)lunches.

　　2. (2017山东卷改编) The TV ads of Sparrow focused on entertainment and featured original songs performed by a ________ (vary) of stars. Key：1. features; which　2. variety

　　2. budget n. 预算；经费 vt. & vi. 编制预算；节省开支

　　1. If you can cut out all of that advertising budget, then you can sell the product for much cheaper. 如果你把广告预算都去掉，产品就可以卖得便宜地多。 2. (2017浙江卷)If you put things off at the last minute, you might find that you haven’t budgeted enough minutes to finish the necessary tasks. 如果你把事情拖到最后一刻，你会发现你根本没办法安排足够的时间去完成必要的任务。

　　balance the budget 平衡预算 family/annual budget 家庭/年度预算 be on a tight budget 紧张的预算；拮据 budget one’s time 安排时间 budget for sth. 为……计划开支

　　【词块助记】 1. They have budgeted for their time carefully. 2. I’m learning how ________ (budget)． Key：1.去掉for　2. to budget

　　3. promote vt. 促进；提升；促销；提拔

　　1. (2017辽宁卷) Vitamins C and E help protect eyesight and promote eye health. 维C和维E有助于保护视力和促进眼部健康。 2. (2017天津卷) Sweetie, my company wants to promote me but needs me to work in Brazil. 亲爱的，我的公司想要提拔我，但是需要我在巴西工作。 3. The airport to be completed next year will help promote tourism in this area. 明年竣工的机场将带动该地区的旅游业。

　　promote economic and cultural exchanges 促进经济文化交流 promote world peace 促进世界和平 promote awareness of environmental issues 提高环保意识 get promoted 得到提拔 promote sb. to/as… 提拔/擢升某人为某职务

　　【词块助记】 【构词】promotion n．提升；晋升；促销；促进；发扬

　　1. While waiting for the opportunity to get promote, Henry did his best to perform his duty. 2. Last year, their company spent a lot of money ________ advertising and promotion. Key：1. promote改为promoted　2. on

　　【词块助记】 4. expense n. 价钱；费用；代价

　　1. Her airfare and hotel expenses were paid by the committee. 她乘飞机和住酒店的费用由该委员会承担。 2. Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose. 广告商在广告上花了不少精力和财力，因此，他们要确保能达到他们的目的。

　　at one’s expense 由某人付费或承担费用 at any expense ＝ spare no expense 不惜成本；不惜一切代价 at the expense of 以……为代价 cut down on expenses 削减开支 free of expense 免费 go to the expense of 在某事上花钱

　　1. He finished the job in the expense of his health. 2. Should new teachers continue to ________ (train) for two years at public expense? Key：1. in改为at　2. be trained

　　【词块助记】 5. ban vt. 取缔；禁止 n. 禁止；禁令

　　1. She was banned from athletics for two years after failing a drug test. 她在药检中被查出服用禁用药物而被禁赛两年。

　　2. The ban against foreign books has been withdrawn in that country. 国家对外国书籍的禁令已经解除。 3. There is to be a total ban on smoking in the office. 办公室将彻底禁止吸烟。

　　remove a ban on sth. 解除对……的禁令 put/lay a ban on

　　禁止…… ban sth. 禁止某事 ban sb. from doing sth. 禁止某人做某事 be banned from doing 被禁止做某事 under a ban 被禁止

　　1. After the accident, he was banned from ________ (drive)． 2. The government put a ban in the sale of that drug. Key：1. driving　2. in改为on

　　6. turn…into 把……变成；译成

　　1. Joan has turned into quite a skilled musician. 琼已然变成一个技艺精湛的音乐家。 2. (2015湖北卷) Don’t worry. I’m sure your missing glasses will turn up sooner or later. 别担心，我确信你弄丢的眼镜迟早会被找到的。 3. (2015北京卷)Unable to see far, he accidentally turned off the path. 由于看不见前方的路，他不小心驶离了车道。 4. (2017广东卷)It turned out that the woman, Natalie Smith, had read something on a friend’s refrigerator: “Practice random kindness and senseless acts of beauty.” 原来那位女士，纳塔利·史密斯是从她朋友冰箱上看到了一句话， “随心随意求美，无来无由行善。” 5. (2017江苏卷)He tried for the football team, but the coach turned him down for being too light. 他曾想为足球队效力，却因为体重太轻被教练拒之门外。

　　【头脑风暴】 turn away 转过脸去；拒绝帮助；拒绝……进入 turn down 声音关小；拒绝，驳回 turn in 呈上，上交；告发 turn off 关掉；转向；使离开 turn on 打开；使感兴趣 turn out 结果是；原来是 turn over 翻转；仔细考虑；移交 turn to 求助于 turn up 出现，找到；开大

　　【微解析】 7. Their money would be wasted if the message didn’t reach its target audience, in other words the people the advertisement intends to persuade. 如果信息不能传达给它的目标群体，即广告意图说服的人群，那么他们的钱就白花了。

　　该句为虚拟句。与现在事实相反时主句用would/should/could＋动词原形，if条件句用一般过去时。 if引导的条件虚拟语气用法如下表： 说明 if条件句谓语 主句谓语 与现在事实相反 动词的过去式(be动词用were) would/should/could/might＋ 动词原形 与过去事实相反 had＋动词的过去分词 would/should/could/might＋have＋过去分词 与将来事实相反 1)动词的过去式 2)should＋动词原形 3)were to＋动词原形 would/should/could/might＋ 动词原形 注意：省略if的虚拟条件句，当条件句中有were, had, should 时，可以省略if，把were, had, should 放在主语前，构成倒装结构。

　　【仿写】 1. (2015湖北卷改编)If she had been aware that the mushrooms were poisonous, she ________ them for dinner. 要是知道这些蘑菇有毒，她不会采来做晚餐了。 2. Had you worked harder, you ________ in the competition. 你工作再努力些，你就不会在竞争中失败了。 3. If I hadn’t stood under the ladder to catch you when you fell, you ________ now. 你掉下来的时候要不是我站在梯子下把你抓住，你现在可就笑不起来了。 【单句改错】 4. (2017湖北卷改编) Had we not used an out-of-date train schedule, we would not missed the train.

　　Key：1. wouldn’t have picked　2. wouldn’t have failed

　　3. wouldn’t be smiling　4. 在missed前加have

　　8. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时，消费者需要了解广告商所使用的伎俩，这样他们才能对广告宣称的内容作出自己的判断，而不至于盲目地接受广告中所说的一切。

　　When it comes to…意为“当谈及到……，一提起……”，此句型中的to是介词，后接名词或动词-ing形式。

　　【微解析】 【仿写】 1.(2015福建卷改编)________， the author thinks it necessary to sustain a colorful lifestyle. 当谈到情感支撑的话题时，作者认为保持丰富多彩的生活方式是有必要的。 【单句改错】 2. (2015重庆卷改编)When it comes to sell houses, businesses also use highly rewarding tactics. Key：1. When it comes to emotional support　2. sell改为selling

　　I’m Xiaoming, a sunshine boy aged 18. I take an active part in sports and outdoor activities, ① _______________ ____________. I also ② ____________ _______________，

　　and poems are my favorite. ③ _____________________， and I like to make friends. In the summer vacation, I am longing to take a part-time job. The first reason is that ④ ____________________ ____________ and thus develop a sense of independence. Besides, I can build up new friendship and improve social skills so that ⑤ _____________________． 【写作导航】 1. 此处可用which引导非限制性定语从句使前后连贯，表达“这对我身体有益”； 2. “认为阅读重要”可用高级表达attach importance to； 3. 注意恰当使用连接词连接前后文，“我容易相处”可用句型sb. be＋adj.＋to do；get along with的介词with不能省； 4. 这里可用that引导的宾语从句表达“我可以挣点零用钱供日常所需”，“零用钱”表达为pocket money； 5. 这里是一个so that引导的目的状语从句，用ability of及adapt to表达“培养我适应社会的能力”。 　假定你是小明，你打算2017年高考后在暑假期间打工。请你用英文写一篇短文介绍自己。 Key： ① which is of great benefit to my health ② attach importance to reading ③ What’s more/Besides, I am easy to get along with ④ I can earn some pocket money to satisfy my daily needs ⑤ I can develop my ability of adapting to society