2017届高考英语牛津译林版必修4总复习课件《Unit 1 Advertising》4-1（江苏专用）

　　③The design ________ children a lot.They all like it. (2017·湖南怀化三中月考) A．contributes to

　　B．appeals to C．falls for　

　　D．applies for 答案　②A　③B 【课本原句】 As you know, sales of our Snowman ice cream have increased after repackaging.(P13) 众所周知，在重新包装后，我们的雪人冰淇淋的销售量上升了。 as you know

　　【联想拓展】 (1)as you know为as引导的非限制性定语从句。as 解释为“正如”，该非限制性定语从句用来修饰整个句子。 (2)as we all know　表示“众所周知”，表示这一含义我们还可以使用以下句型： As is known to us all， ... It is known to us all that ... What is known to us all is that ...,

　　——看看高考怎么考 ①众所周知，美国由50个州组成。(用三种方式翻译) a．As we all know, America consists of 50 states. b．It is known to us all that America consists of 50 states. c．What is known to us all is that America consists of 50 states. ②________ is known to everybody, Taiwan is a part of China.We must unify it.

　　(2017·浏阳市一中高三上学期期中考试) A．It

　　B．As C．That　

　　D．What 答案　 B 【课本原句】 After you have decided who your audience is, it is time to decide what you want the audience to know or think about.(P18)在你确定了谁是你的目标观众之后，就到了该去确定你想让他们知道或考虑的东西的时候了。 It is time that...的从句中，谓语动词常用should＋动词原形或用v.ed形式，should一般不能省略。

　　It is time to

　　【联想拓展】 It is time (for sb) to do sth 到了(某人)做某事的时间了 It is time for sth 该做某事了 It is (high) time that sb should do /did sth 到了某人做某事的时间了 It's time for you to break away with him—he doesn't deserve your love. 你该和他分手了——他不值得你爱。 【注意】 (1)the first time /every time ＋从句 第一次/每次做某事的时候。 (2)It/This/That is /was the first /second...time (that) ＋从句是一个重要句型，其用法是：当前面的be动词是is或will be时，后面的句子用现在完成时；当前面的be动词是was时，后面句子用过去完成时。

　　——看看高考怎么考 ①That was the first time(那是第一次)Dad had counted on me in a moment of emergency.

　　(2011·重庆卷·完形填空) ②This is the first time(这是第一次)I've been away from my family for such a long time.

　　(2011·重庆卷 ·短文改错) ③I used to go camping a lot, so it won't be the first time I ________ in a tent.

　　(2017·邵东创新实验学校月考) A．have slept

　　B．had slept C．was sleeping　

　　D．slept

　　答案　A ④It's high time that we ________ our work and ________ supper now.

　　(2017·长沙同升湖实验学校高三期中考试) A．stop; have

　　B．stopped; had C．stop; should have　

　　D．stopped; have

　　答案　B ③－If you like I can do some shopping for you. －That's a very kind ________. (2017·湖南津市一中月考) A．offer

　　B．service

　　C．point

　　D．suggestion 答案　A ④Your house is always so neat －how do you ____ it with three children？

　　(2017·湖南醴陵一中月考) A．manage

　　B．serve

　　C．adapt

　　D．construct 答案　A 【课本原句】 However, we still must be aware of the skillful methods used in ads to try and sell us things.(P2)然而，我们依然必须知道那些用在广告中努力向我们卖出东西的熟练的技巧。 【联想拓展】 be aware of 意识到 be aware that ...

　　意识到…… unaware adj.

　　不知道；没意识到 awareness n.

　　意识；觉悟

　　aware adj.知道的；意识到的；明白的 辨析　aware/conscious

　　两者都可以表示“意识到的”，都可以用于be aware /conscious of 结构中，但aware指感官上的知觉；警觉，而conscious指内心所意识到的感觉。 I suddenly felt aware of somebody watching me. 我突然觉得有人盯着我看。

　　I am deeply conscious of my responsibility as a teacher. 作为一名教师，我深刻意识到我的责任。

　　——满分作文之佳句 a．In conclusion, people around the world should be aware of the real situation of water shortage. b．At once, I was aware that it was a portrait of me. c．At the same time I realized that being a grown­up not only means this, but also more responsibilities. ——看看高考怎么考 ①Willy is painfully aware of(痛苦地意识到)this, and at a loss as to what to do with his lack of success.　 (2011·山东卷 ·阅读理解A) ②Awareness(意识)can be tested by studying whether the animal recognizes itself in the mirror, that is, its own reflected image(反射出的影像)． (2011·全国卷II ·阅读理解B)

　　③The awareness (aware) of the problem is the beginning of the solution. ④It was several minutes before I was ________ of what was happening.(2017·长沙同升湖实验学校高三期中考试) A．know

　　B．realize C．wear　

　　D．aware 答案　D 【课本原句】 Even if an ad does not lie, it does not mean it is altogether innocent.(P2)即使一条广告没有说谎，这也并不意味着它就是完全无辜的。

　　lie vi.说谎；平躺；位于；n.谎言 【联想拓展】 liar n．说谎者 说谎 lie—lied—lied—lying　 lie to sb＝tell a lie/lies to sb 躺；位于 lie—lied—lain—lying lie down

　　躺下 lie in

　　位于 lie on one's back/side

　　仰卧/侧卧 lie on one's stomach

　　趴着 lie in/on/to the south of...

　　位于……的南部 放置；下蛋 lay—laid—laid—laying lay down

　　放下 lay aside

　　放在一边 lay the table for dinner

　　摆桌子吃饭 lay eggs

　　下蛋

　　——看看高考怎么考 ①A particular danger was thought to lie in(位于) public baths.

　　(2011·重庆卷 ·阅读理解C) ②At the meeting place of Yangtze River and the Jialing River ________， one of the ten largest cities in China. (2010·重庆卷·单项填空33) A．lies Chongqing

　　B．Chongqing lies C．does lie Chongqing

　　D．does Chongqing lie 答案　A ③He ________ to us that those eggs which were ________ on the table had been ________ by snakes.(2017·永州四中第4次月考) A．lied; laying; lied

　　B．lied; lying; lain C．lain; lain; lain

　　D．lied; lying; laid 答案　D ④The man ________ on the ground said that he had ________ his bicycle behind that big tree. (2017·浏阳市一中高三上学期期中考试) A．lie; lay

　　B．lying; lay C．lying; laid

　　D．lay; laid 答案　C 【课本原句】 This statement tries to fool you into assuming that the toothpaste cures bad breath.(P2) 这种声明试图欺骗你，让你觉得这种牙膏能治愈口臭。 【联想拓展】 curable adj.　 可医治的 cureless adj.　无法医治的；不能解决的 cure sb of ...　治好某人的……；除去某人的…… a cure for...　……的解决办法；……的治疗方法

　　cure n．治疗；措施，对策；疗法vt.治好，治愈；改正 辨析　cure/treat

　　(1)cure 治愈疾病，消除痛苦，改掉恶习、弊端，重结果。cure sb of ＋疾病 (2)treat　仅指治病，不管结果，侧重动作。treat sb for＋疾病

　　——看看高考怎么考 ①Twelve­year­old Roth becomes a friend of Dr.Banting and his assistant, Mr.Best, who are in search of a cure for(……的治疗方法)diabetes(糖尿病)．

　　(2011·福建卷 ·阅读理解C) ②“Of the diabetes charities out there, most are putting money into finding a cure(找到一种治疗方法)，” says Bentley Gubar, one of Rockstar's original members.(2010·山东卷·阅读理解A) ③Although this medicine can cure you ________ your illness, it has a bad effect ________ you.(2017·株洲二中月考) A．for；on

　　B．of；on

　　C．of；at

　　D．for；in 答案　B 【课本原句】 Yesterday I came across an interesting new book, which I would like to recommend here.(P9) 昨天我偶然发现了一本很有趣的书，现在我想把它推荐给你。

　　recommend vt. 推荐；建议；劝告 【联想拓展】 recommend doing sth　建议做某事 recommend sb to do sth　建议某人做某事 recommend sth for　推荐某物做某种用途 recommend sb as　推荐某人作为…… recommend sth to sb＝ recommend sb sth　向某人推荐某物 It is recommended that sb(should) do ... 有人建议…… 【注意】recommend 表示“建议”时，后接that引导的宾语从句，从句谓语动词用虚拟语气，即(should) ＋do结构。

　　——看看高考怎么考 ①There is no parking area during the festival, so using the Park & Ride system or Edmonton Transit is highly recommended.(被很大程度地推荐).

　　(2011·福建卷 ·阅读理解B)

　　②Recommended(被推荐了的)ways of creating customer delight include: under－promising and over－delivering (saying that a repair will be carried out within five hours, but getting it done within two).

　　(2011·浙江卷 ·阅读理解C) ③I'm going to Paris tomorrow.Which hotel can you ________ me to stay in?

　　(2017·邵东创新实验学校月考) A．contribute

　　B．suggest C．translate　

　　D．recommend 答案　 D 【课本原句】 Yet we need to keep some design aspects of the old packages to make sure that the ChocoLoco Bar does not look completely different from our company's other products.(P13) 然而，我们也需要保留现有包装的一些设计特色，以确保ChocoLoco糖看上去和我们公司的其他产品没有太大区别。

　　design n. 设计；图案，图样；意图 design　n.　设计；图案，图样；意图 design feature　设计特色 a floral feature　带花图案 design for aircraft　飞机的设计图案 by design　(＝intentionally)　故意地，蓄意地 have designs on　企图占有

　　【联想拓展】 design v.　设计，计划,well­designed　设计不错的 be designed to do...被设计做……；专门为……设计 be designed for...为……而设计 be designed as...被设计成……

　　——看看高考怎么考 ①The experiment is designed (design) to test the new drug. ②The road was not designed for heavy lorries. ③Whether this happened by design or not, we shall never know. 【课本原句】 In order to determine your audience, you will need to do a little research and analysis in advance.(P18)你需要提前做一些调查分析以确定你的广告群体。

　　determine vt.&vi.确定；决定；作出决定 【联想拓展】 determined adj.　坚决的

　　determination n.　决心 determine to do sth　决定做某事

　　determine sb to do sth　使某人决定/决心做某事　 determine that (should ＋动词原形) 确定……　 determine on / upon sth　决定某事 be determined to do sth　决定做某事　 be determined that (should ＋动词原形) 决定……　

　　——看看高考怎么考 ①According to the text，what was the author determined to do(决定做)in that autumn？

　　(2010·陕西卷·阅读理解C) ②He left the place, ________ never ________ back again. (2017·长沙田家炳中学月考) A．determined; to come

　　B．being determined; to come C．determined; coming

　　D．determining; coming 答案　A

　　③The attacks were pushed home despite ________ resistance.

　　(2017·湖南石门一中高三摸底考试) A．determining

　　B．to determine C．determination　

　　D．determind 答案　D 【课本原句】 We must not fall for this kind of trick! (P3)我们一定不上这种把戏的当！ 【联想拓展】 fall in love with 爱上……，喜欢上…… fall back on

　　求助于；转而依靠 fall behind

　　落后，落在……的后面 fall down

　　跌倒，倒下，倒塌 fall over

　　摔倒，被……绊倒 fall to pieces

　　崩溃；倒塌

　　fall for 上……的当，受……的骗，对……信以为真

　　——看看高考怎么考 ①一看到她，国王就立刻爱上她了。(2011·辽宁卷·单项填空30) On seeing her ，the king immediately fell in love with her. ②他不想在学习上落后于别人。 _He didn't want to fall behind in his studies. ③The salesman said the truck was in good condition, and I was foolish enough to fall ________ it.

　　(2017·武冈市一中月考) A．for　

　　B．down　 C．on

　　D．over 答案　A 【课本原句】 It is important to always try to appeal to the audience in order to get them to react in a certain way.(P18)在某种程度上，为了让观众们有反应而始终去迎合他们，这很重要。

　　appeal to 迎合；对……有吸引力；诉诸，求助于 【联想拓展】 appeal vi. 恳求；呼吁；有吸引力；上诉n. 恳求；呼吁；感染力；上诉 appeal to sb for sth

　　为某事向某人呼吁 appeal to sb to do sth

　　呼吁某人去做某事 make an appeal to sb

　　向某人提出呼吁 appeal for

　　呼吁……

　　——看看高考怎么考 ①The food, especially appeals to(迎合)health－conscious eaters because each dish is very healthy, made with limited fat and oil and served straight off the grill(烤肉架)． (2011·湖南卷·阅读理解A) ②The good thing about children is that they ________ very easily to new environments.

　　(2009·浙江卷·单项填空11) A．adapt

　　B．appeal C．attach　

　　D．apply

　　　Unit 1　Advertising Ⅰ.单词默写 1．advertising n．做广告；广告活动；广告业 2．persuade vt.说服，劝说；使信服 3．comment n．评论，评价 vi.评论，议论 4．intelligence n．智力，才智；情报 5．recommend vt.推荐；建议，劝告；介绍 6．purchase vt.购买，采购 n．采购；购买的东西 7．update vt.&n.更新；提供最新消息；使现代化 8．bargain n．便宜货；协议 vi.讨价还价

　　9．personally adv.个别地；就本人而言；本人，亲自 10．shock vt.使震惊，使惊愕 n．震惊，惊愕 11．innocent adj.not guilty or crime 12．promote vt.to give someone a higher position at work 13．youth n．the period of time when you are young 14．bonus n．an additional payment made to people who work for a business 15．determine vt.to find something out Ⅱ.词汇拓展 1．educate vt.教育→educator n．教育者→educated adj.受过教育的；有教养的→education n．教育，培养→educational adj.教育的 2．breath n．气息；呼吸→breathe v．呼吸→breathless adj.喘不过气来的，呼吸急促的 3．social adj.社会的→society n．社会→socialism n．社会主义→socialist adj.社会主义的 4．unforgettable adj.难忘的，无法忘记的→forget v．忘记→forgettable adj.容易被忘记的→forgetful adj.健忘的 5．various adj.各种各样的，多样的→variety n．多样，不同→varied adj.各种各样的 语境助记——词不离句，句不离段 You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really don't need.

　　Ⅲ.短语落实 1．be meant to 旨在，目的是 2．even if/though 虽然，即使 3．fall for 上……的当，受……的骗

　　4．play tricks on 欺骗；捉弄 5．deal with 涉及，关于；处理；应付 6．Figure out 弄清楚，弄懂；计算出 7．Appeal to 吸引，引起兴趣；呼吁 8．Get something across 把……表达清楚 9．Die from 死于…… 10．Be popular with 流行，受欢迎 Ⅳ.句子翻译 1．A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2) 商业广告是人们为了推销某种产品或者服务而花钱做的广告。 2．When it comes to advertisement, we must all use our intelligence and not be a slave to them! (Page 3) 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。 3．It is important to always try to appeal to the audience in order to get them to react in a certain way.(Page 18) 为了让观众作出预期的反应，努力去吸引他们是很重要的。 4．即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2) Even if an ad does not lie, it does not mean it is altogether innocent. 5．但并非所有的广告都跟我们玩花招。(Page 3) Not all ads play tricks on us

　　though. Ⅴ.教材设题 句型转换(每空不超过3个单词)

　　1．A commercial advertisement is one which someone has paid for to advertise a product or service.(教材P2) →A commercial advertisement is what someone has/ one someone has

　　paid for to advertise a product or service. 2．PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.(教材P2) →PSAs are often run for free，aimed (aiming) at/ which aim at / and aim at / whose aim is educating people about health, safety, or any other problem that affects public welfare. 3．However, we still must be aware of the skillful methods used in ads to try and sell things.(教材P2) →However, we still must realize/know the skillful methods used in ads to try and sell things. 4．All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(教材P3) →All of these ads are meant to benefit the public, and you can often learn a lot by following their advice. 5．There are lots of different ways to get your message across when you are putting together an ad campaign.(教材P18) →There are lots of different ways of conveying/expressing your message when you are putting together an ad campaign. 【课本原句】 I did some research on advertisements, and have some very important information to share with you.(P2)我对广告做了一些研究并且有很重要的信息与你分享。

　　share v. 分担；分享 share sth

　　with sb 与某人分享某物，共用某物 share sth between/among sb

　　分配某物 share the joy and hardships

　　同甘共苦 share in

　　分享；分担；参与 share an interest

　　兴趣相同 do one's share

　　做分担的工作；分摊费用 go shares

　　分享利润；分摊费用 【联想拓展】 care 关心；在意 dare

　　敢 fare

　　费；票价 rare

　　罕见的 hare

　　野兔 bare

　　光秃的；赤裸的 spare

　　匀出，抽出，腾出 stare

　　盯，凝视；瞪眼 glare

　　怒视 prepare

　　准备

　　——看看高考怎么考 ①Should they keep their conclusion within the team or share(共享) it with other employees?

　　(2011·浙江卷·六选五) ②For five days，Edmonton's Downtown Park is transformed into one huge stage where artists are able to share their talents(发挥他们的才能), and where people are able to celebrate and enjoy themselves .

　　(2011·福建卷·阅读理解B) 翻译句子 ③我们的书不够每人一本，所以大家要合着用。 We don't have enough books for everyone, so you'll have to share. ④妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。 Mother is sharing the cakes among the boys to make sure that every boy can get one. 【课本原句】

　　An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(P2)广告使用语言或图片诱使人们购买一种产品或服务或接受一种观点。

　　service n．服务 community/social service 社会/社区服务 customer service

　　顾客服务台 public service

　　公益服务 domestic service

　　家政服务；国内航线 service industry

　　服务行业 service station

　　加油站 at one's service

　　随时可供使用(或可以帮助) be of service to sb

　　对某人有用处；为某人效劳 in service

　　在服役；被雇佣 do sb a service

　　帮某人的忙 【联想拓展】 serve vt./vi.　 serve the people　为人民服务 serve Chinese food

　　提供中餐 serve in the army

　　在军队服役

　　——看看高考怎么考 ①Most of the meals can serve two people(足够两个人吃)and are under $10, so not only is it affordable but practical as well.

　　(2011·湖南卷·阅读理解A) ②－May I come on Sunday and do some reading here? －Sure.My secretary and library will be at your ______. (2017·辽宁省沈阳二中第3次月考英语试卷) A．help

　　B．companion C．service

　　D．request 答案　C