阅读专练13
Section A
本文词数:300参考时间:2'00''
In his first major UK interview, Mark Pincus, the founder and chief executive of Zynga, gives a unique insight into the new craze sweeping the web.
The web is like one big cocktail party, according to Pincus.Zynga, a fast-growing social gaming company which is most famous for creating the hugely popular FarmVille, has yet to reach the same levels of fame as its American technology contemporaries, such as Twitter or Facebook. However, FarmVille has reportedly been worth $5.5 billion in just three years and has revolutionised online gaming. Consumers and businesses alike are taking notice of these.
Sitting in his meeting room, Pincus says, "Since Napster, MySpaceand Facebookwere created, the web has become a social place, with lots and lots of smaller cocktail parties happening everywhere. Earlier, the web was a huge place that wasn’t connected in any way, and then Napsterlaunched and the web suddenly lit up. The Internet has become this place where people could come together around their interests. And now I am hosting one of the biggest cocktail parties online."
He’s not joking. More than 320 million people around the world have downloaded FarmVille, Zynga’s most popular game to date. And the company currently has 60 million active players. As people live their lives increasingly online, they want to do everything with their friends in one place. Zynga effectively colonised Facebook, building a hugely successful platform on top of another.
"In 2007, people felt sorry for me,"he said. "They asked me what I did for a living, and I told them I was developing application1 services for Facebook. They asked me why I was focusing my energies on something so menial2 and how I could hope to build a business effectively on top of another one. But by the fall of 2007, we were profitable." Notes:
1. application n.应用程序;应用软件
2. menial
adj.枯燥的,琐碎的 词数:162 处理时间:2'20'' Read the passage and choose the best answer to each question. 1. The author’s attitude towards Mark Pincus and Zynga is ______.
A. interested B. positiveC. concerned D. objective
2. Mark Pincus mentioned Napsterin the interview to ______.
A. explain what he had learned from Napster
B. explain it was Napsterthat connected the web
C. show he wanted Zynga to be as
successful as Napster
D. show people could communicate with their friends through Napster
3. Why did Mark Pincus say "And now I am hosting one of the biggest cocktail parties online"?
A. Because he likes to host cocktail parties online.
B. Because the Internet enabled him to host cocktail parties online.
C. Because his company, Zynga, had became one of the most successful online platforms.
D. Because over 320 million people had downloaded Zynga’s most popular game.
4. We might be able to read this article in the "______"section of a newspaper.
A. Advanced Technology B. Help WantedC. Celebrity Interview D. Editorial Opinion
Section
B 本文词数:260参考时间:2'10''
Eric Schmidt, Google’s chief executive, has said that the TV industry is wrong to fear the effect that Google TV will have on their revenue1.
The search giant’s new TV service, which recently launched in the US, integrates2 applications and the Internet directly into televisions. It brings basic elements, such as search or web browsing, and combines both web and TV.
However, at the end of last month, several major US broadcasters, including ABC, CBS and NBC, blocked some of their most popular television programmes from being accessible through Google’s new television service.
Speaking at the Web 2.0 conference in San Francisco, Schmidt said, "The concern from the TV executives is that this enormous revenue stream will be affected negatively by this browser. I disagree. I think people will watch more TV."
The discontent among US networks means that hit television shows, such as TheOfficeand CSI, cannot be viewed through Google TV. The reasons for the action have not officially been stated, but it is thought that some broadcasters are concerned that Google TV will control the existing revenue streams.
"Everybody knows that Google has great control over Internet users in terms of advertising,"said Van Baker, an analyst. "If they take that model and extend it to television, suddenly Google’s power will become enormous in the advertising space. And the broadcasters don’t like that idea."
Schmidt admitted that TV was a "big business"for Google, but he said that an open browser on the TV would lead to greater gain for all. "The way to get more revenue is to create more revenue streams,"he explained. Notes:
1. revenue
n.收益
2. integrate
v.(使)合并;成一体 词数:139 处理时间:2'15'' Read the passage and choose the best answer to each question. 1. The best title for the passage could be ______.
A. Google’s New TV Service Gets Blame
B. Google Chief Says TV Industry Is Wrong
C. Google Competes with Major US Broadcasters
D. Google’s New TV Service Aims to Make a Profit
2. The author mentioned Van Baker to explain ______.
A. why major US broadcasters are dissatisfied with Google TV
B. why Google’s power has become enormous in the advertising space
C. how Google controls the Internet deal in terms of advertising
D. how Google extends the Internet deal on advertising to television
3. The following paragraph of the passage will probably be about ______.
A. Google’s great achievements in network advertising
B. Eric Schmidt’s attitude towards major US broadcasters
C. television shows that cannot be viewed through Google TV
D. Eric Schmidt’s suggestions on creating more revenue streams
读写任务 词数:438参考时间:5'50'' 阅读下列应用文及相关信息,并按照相应要求匹配信息。
首先请阅读下列外文书籍的简要评论:
A.Arguably, the most recognised sportsman in the world has weathered several lifetimes’worth of speculation, rumours, admiration and insults. He has been at the heart of some of the biggest stories in British football for a decade or more. And now he claims to be setting the record straight. Of course, the challenges of preparation and performance and his passion for his game is the driving force behind the narrative.----------------------------------------------------
B.On November 4, 2008, America voted for change. This is a must-have record of this epic1 event. The book shows the great speeches of his campaign trail, as well as the private, more touching moments of his journey to becoming America’s 44th president. Featuring interviews and analysis to this fascinating man, this is the book to own when people ask you where you were the day that history was made.----------------------------------------------------
C.It is the candid2 portrait of a global leader who decided early in life to devote his intellectual and political gifts and his extraordinary capacity for hard work to serving the public. Here is the life of a great national and international figure, shown with all his talents and contradictions. Filled with fascinating moments and insights, it is told openly and directly in this president’s uniquely recognisable voice. ----------------------------------------------------
D.He achieved a remarkable degree of success before his death in 2004. He had delivered to his publisher three remarkable crime novels. The first book had already enjoyed an extraordinary level of success in his homeland, Sweden, before the translation was a major success in the UK. He had made a significant mark as a journalist. But he also offered assistance to many people and groups who he felt were helpless —something of a modern hero, in fact.---------------------------------------------------
E.Fascinating, controversial and known as much for his business ability as his technical skills, he set the standard for how software is developed and distributed. This is the story of the computer pioneer, who, with childhood friend, Paul Allen, created the leading technology company of the technology age. The book examines a number of controversial issues surrounding him, including his competition with Apple’s Steve Jobs and accusations of unfair business practices.----------------------------------------------------
F.In 1997, he won the biggest Labour victory in history to sweep the party to power and end 18 years of Conservative government. Few British prime ministers have shaped the nation’s course as deeply as he has during his ten years in power. And his achievements will be debated for years to come. Now his memoirs3 reveal this unique political and personal journey in detail, providing an insight into the man, the politician and the statesman. Notes:
1. epic
adj.具有史诗性质的;给人深刻印象的
2. candid
adj.坦诚的;直言不讳的
3. memoir
n.(尤指名人的)回忆录;自传
阅读参考答案 SectionA:1-4 BBCCSectionB:1-3 BAD读写任务:1. B 2. E 3. A 4. F 5. C
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美国社会学家给大学毕业生的忠告
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