Canadian smartphone maker Research In Motion (RIM), which makes the BlackBerry, says it's back. The company is trying to reclaim a market it once dominated by introducing two new devices. The last few years have been a painful time for the company as customers deserted its platform in favor of newer, more popular devices. This may be the company's last chance to remain a vital player in an increasingly crowded marketplace.
Two brand new devices and perhaps a fresh start for a company that has seen its global market share plummet from 20 percent three years ago to just over three percent today.
For BlackBerry CEO Thorsten Heins, it's another chance to remake a faded brand.
"We have definitely been on a journey of transformation, a journey - to not only transform our business and our brand but one which I truly believe will transform mobile communications into true mobile computing," he said.
The company promises the same high level of network security the BlackBerry is known for - along with a fast new browser, a more intuitive operating system, and a revamped library featuring more than 70,000 apps. The Z10 looks much like the touchscreen phones popularized by its rivals, but the Q10 maintains the "qwerty" keyboard that has become BlackBerry's trademark.
Besides the technical and cosmetic updates, Heins says the company will no longer be called RIM or Research in Motion.
"Our customers use a BlackBerry, our employees work for BlackBerry and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world," he said.
Shareholders will be watching if customers adopt the new devices. The company's stock has dropped as much as 90 percent in the last four years as it lost ground to competitors. But company shares have doubled in the last four months as anticipation grew for the new models.
Analysts say the new devices could make or break a company that many credit for starting the technological revolution in smartphones.
支付宝“福卡”你集齐了吗?
“龇牙”成国民表情“万金油”
品读小学一年级上册英语寒假作业答案
最机智母上大人口头禅双语版
情人节style:怎么答“我想你了”?
过年回答“霸道亲戚”必杀题 单身狗没娃党如何接招[1]
“年货节”卖出21亿件年货商品
网络新潮流:穿着泰迪熊跳舞
站在扶梯左侧的“堵路者”
哈佛教授:影响第一印象的两个关键因素
小学一年级英语寒假作业答案2016
震惊全世界:一次性筷子的正确用法
7项技能让你更具影响力
学不好外语可能是这个原因
年味十足的九十九个春节英文词汇
如何用英语谈论自己的星座
新春大吉:双语聊猴年
研究:爱早起的人苗条 夜猫子聪明
我国多个城市现“友善之墙”
首期去裸体化《花花公子》发售 封面女郎是双色眼嫩模
吃货担心过年长膘?试试瘦身香水
情人节“情侣酒店”火爆
分析16年小学一年级寒假作业英语答案
过年如何婉拒“劝吃劝喝”
一周热词回顾(1.30-2.06)
小学一年级上册寒假作业答案英语2016
当迟到成为一种习惯
玫瑰灯海闪亮香港情人夜
“立春”九大风俗 鸡蛋为啥能立起来?
睡衣也曾风靡时尚界?
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |