
1. The First Hamburger Chain
McDonald’s, Burger King and that girl with the braids are better known, but they were all latecomers to the game. Walter Anderson and Billy Ingram partnered up to employ Henry Ford’s assembly line model in a restaurant setting. They opened their first White Castle in Wichita, Kansas, in 1921, a time when Americans were skeptical about the wholesomeness of ground beef. Anderson put the complete “making of” story in full view of the customer; they watched as a cook formed the ground beef into a patty and placed it on the grill. The stark white and shiny chrome theme in the building’s décor was also a subliminal hint as to the purity of the food. Sales at that first restaurant were so overwhelming that they soon opened more White Castles (each with the same interior and exterior architecture), first in Kansas and then in Nebraska and Minnesota.
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A dime a dozen?
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Preoccupied?
More than a minor worry
西班牙奇葩用餐时间 都是时区惹的祸
The bad apples excuse
Hand to mouth?
Victor’s justice?
Flipping the coin?
Their side of the bargain?
Less than meets the eye
Open season?
Sitting on their hands?
Jesus bird?
From the blue?
Rocket science
Sweet spot?
From the get go?
Window dressing
No axe to grind?
Chosen one
Linear thinking
In a funk?
Take a backseat to nothing
The wheat from the chaff
Raised eyebrows?
Cherry picking?
语法纠错公司获1.1亿美元投资
Don’t go over the top
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