Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluatewiththe alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respondtoautomatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car,sothe search for information is more important. The decision to purchase is never a
39 single decision but a number oftheseseparate decisions, and at any time during this
40 process, consumers can change their mindsaboutand choose an alternative route. For
41 example,althougha consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact,havingthe wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to atoopositive impression, so retailers should
45 remember how difficulties in these areasthatcan affect a sale or even lose a customer permanently.
雅思分类词汇:摄影相关词汇
留学期间可能遇到的雅思词汇
雅思分类词汇:职位、职务
雅思分类词汇:各国货币
雅思分类词汇:政府与管理机关
准备个人资料相关的雅思词汇
每日雅思词汇:各种鱼的英文说法
雅思分类词汇:菜谱词汇
雅思分类词汇:农业相关词汇
雅思分类词汇:机场指示篇
每日雅思词汇:易拼错的单词
每日雅思词汇:最常用的介词“搭配”
每日雅思词汇:水上运动
每日雅思词汇:地球仪上的词汇对照
每日雅思词汇:物理词汇整理
每日雅思词汇:奥运词汇-羽毛球
雅思分类词汇:报纸词汇
雅思分类词汇:海洋河流相关的词汇
记忆雅思词汇的四大方法
每日雅思词汇:伦敦奥运词汇整理
每日雅思词汇:奥运词汇-中国体育组织
每日雅思词汇:“流行疫病”相关词汇
每日雅思词汇:奥运词汇-田径运动
每日雅思词汇:奥运词汇-手球
每日雅思词汇:奥运词汇-篮球
36组最容易拼错的雅思单词
雅思分类词汇:常见花卉
雅思分类词汇:食品调味品相关词汇
每日雅思词汇:各种甜品的表达
雅思分类词汇:奥运词汇
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |