Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluatewiththe alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respondtoautomatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car,sothe search for information is more important. The decision to purchase is never a
39 single decision but a number oftheseseparate decisions, and at any time during this
40 process, consumers can change their mindsaboutand choose an alternative route. For
41 example,althougha consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact,havingthe wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to atoopositive impression, so retailers should
45 remember how difficulties in these areasthatcan affect a sale or even lose a customer permanently.
写给战争里的孩子一封信
一张旧照片
生命本是风景
蝉发音的秘密
战争下的孤儿
战争中的孩子(1)
战火中的哭泣
推特CEO要捐10亿美元对抗新冠,占他个人总财富的1/4
战争代给孩子的痛苦
沉痛的教训
泰国新年临近 曼谷实施10天禁酒令
继瑞幸咖啡之后,爱奇艺也爆出财务造假
大自然的启示真多
大自然老师
动物给人类了许多启示
战争中的孩子
大学生只需在户外花10分钟,就能缓解压力
生命大树
大自然的启示
一件真实的事情
养金鱼
绿树的启示
华人漫画家记录中美疫情众生相,搞笑又让人心疼
从动物身上得到的启示
研究表明:现任和前任往往属于同一类型
战争与孩子
来自天堂的一封信
废墟中的孩子
“白杨胡”落地的奥秘
乡下美景
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