Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluatewiththe alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respondtoautomatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car,sothe search for information is more important. The decision to purchase is never a
39 single decision but a number oftheseseparate decisions, and at any time during this
40 process, consumers can change their mindsaboutand choose an alternative route. For
41 example,althougha consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact,havingthe wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to atoopositive impression, so retailers should
45 remember how difficulties in these areasthatcan affect a sale or even lose a customer permanently.
展会向老板汇报工作(4)
办公室英语会话实例:压力
办公室职务名称中英对照(10)
讨论业务和佣金问题(2)
如何提出"离职"的请求
办公室英语会话实例:失眠
让自己喜欢上你的工作(1)
克服自我推销的恐惧感
办公室英语会话实例:天气
办公室英语会话实例:迟到
成就感可以帮助缓解工作疲劳
讨论业务和佣金问题(1)
应聘空中小姐的面试
如何知道自己是否该换工作?
让自己变得更抢手的方法
办公室英语会话实例:感冒
商务晚餐(2)
让员工"拥有"工作的成功老板(1)
办公室英语会话实例:交通
职场面试容易被忽略的细节
怎样处理与别人意见不同
让员工"拥有"工作的成功老板(3)
展会向老板汇报工作(2)
办公室聊天英语:失恋
办公室英语会话实例:吃饭
如何将梦想变为现实?
办公室常用英语口语表达
培训在工作中的重要性(续)
办公室职务名称中英对照(9)
是什么让你对工作不满
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