2007年11月商务英语BEC考试高级口试真题

Speaking Test Part II

　　1. Customer Relations: the importance of making customers feel valued

　　2. Company growth: the importance to a company of controlling expansion

　　3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

　　4. Time Management: the importance of planning work time effectively

　　5. Project Development: how to ensure inter-departmental co-operation on new projects

　　6. Purchasing: how to evaluate and select new products

　　7. Personnel Management: the importance to a company of having well motivated staff

　　8. Strategic Planning: how to decide whether to purchase or rent company premises

　　9. Sales: how to ensure that price levels for new products are set appropriately

　　10. Communication Skills: the importance of foreign language training for selected employees

　　11. Advertising: how to select a suitable agency to handle a company’s advertising

　　12. Finance: how to decide whether to float a company on the stock-market

　　13. Marketing: the importance to a company of offering its products on the world-wide web

　　14. Staff Training: how to evaluate the effectiveness of company training programmes

　　15. Company Growth: how to decide when it is the right time for a business to expand

　　16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

　　17. Recruitment: how to ensure that the best candidate for a post is selected

　　18. Information Management: how to analyse and make effective use of information

　　19. Sales: the importance of brand image in ensuring that products or services sell well

　　20. Technology: the importance to a company of keeping up-to-date with internet developments

　　21. Quality Control: how to ensure that a company consistently maintains quality control standards

　　22. Product Promotion: how to make effective use of the media when promoting a new product or service

　　23. Product Management: the importance of teamwork for the effective management of projects

　　24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany

　　25. Technology: the importance of computer skills for the workplace of the future

　　26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications

　　27. Staff Development: how to administer a staff budget effectively

　　28. Market Research: the importance of finding out about customers’ habits and attitudes

　　29. Financial Management: how to identify ways of reducing costs in a company

　　30. Communication: how to achieve an effective working relationship between different departments within a company

　　31. Communication skills: the importance of understanding cultural differences when working in an international environment

　　32. Personnel Management: the importance of providing employees with clear job descriptions

　　33. Company Growth: how to ensure that company growth proceeds at the optimum rate

　　34. Time Management: how to manage a heavy workload effectively

　　35. Health and Safety: the importance to a company of having a Health and Safety policy

　　36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance