What are women’s favorite brands?
Our post, “Why CEOs should do housework,” drew a bunch of interesting comments, including one from Dr. LPC in Canterbury, England, who cites research showing that “couples where husbands contribute to housework are also more likely to have additional children.” Dr. LPC surmises that this “must result from all that additional sex they get…”
Whatever.
That August 11 Postcard was about a new book, due out next month, called Women Want More, by Boston Consulting Group senior partner Michael Silverstein. The book is a Women’s marketer’s guide to capturing “the world’s largest and fastest-growing market.” Last week I had lunch with Silverstein–who labeled me a “fast-tracker,” which is one of his six consumer categories. And I guess it’s the best one to be in since fast-trackers, 24% of the female population, comprise 34% of female earned income. Fast-trackers seek adventure and learning, the marketing man says.
Okay, as I sought more learning on this topic of female buying power (women spend over 70% of consumer dollars globally, I learned, and are outpacing men in income growth), I dove into the data he left for me. One chart, in particular, struck me as practically as interesting as Silverstein’s stats about where in the world husbands do housework and where they don’t.
Practically as interesting–and much more practical, if you’re a marketer.
When Silverstein and his BCG colleagues asked 12,000 women in 22 countries about her “favorite brands,” here are the ones that got the most mentions, in order: Nike (NKE), Apple (AAPL), Sony (SNE), and Banana Republic and its retail sister, Gap (GPS). After those came Adidas (ADDDF), Target (TGT), and Dove (UL).
Investment companies and banks and automakers, Silverstein says, don’t stand a chance in this “favorite brand” tally because women, the BCG research shows, say those businesses don’t understand their needs. “The providers effectively diss women,” Silverstein says.
Hmm, I would add that financial firms and car companies often confuse customers more than simplify. They complicate their offerings. Nike, Apple and the other favorites score because their pitches are clear and direct, even when the products are complex.
And what do women want more of most of all? Time.
That, we all could’ve guessed!
英语强调句型练习题
感叹句中what与how的用法与区别
高中英语感叹句用法小结
初中英语祈使句用法小结与练习
四年级暑假大串联英语答案
五年级下册暑假作业本英语标准答案
介词短语做后置定语的用法
英语强调句型的常见用法
初中英语祈使句的用法及句型转换
英语介词by的用法
初中英语介词for的用法
小学英语反意疑问句用法
暑假作业本五年级下册答案
高中英语强调句易错题集
暑假大串联五年级英语答案
高中英语强调句用法小结
初中英语祈使句的用法
初中英语介词by用法练习题
初中英语祈使句练习题及答案
初中英语感叹句的结构和用法
初中英语强调句型的用法及注意事项
初中英语祈使句用法例句
暑假作业本八年级下册答案
初中英语介词用法
常见的英语介词短语
初一英语暑假大串联
高中英语祈使句用法小结
高中英语祈使句 否定句 感叹句用法
高中英语强调句练习题及答案
三年级暑假大串联英语答案
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |