【英文原文】
Next Up for MicroHoo: An Antitrust Battle?
摘要:看来,微软(Microsoft)和雅虎(Yahoo)已经让对方相信,把双方的搜索和广告业务结合起来是好事一桩。不过,它们是否能让反垄断监管机构相信这桩交易对市场有好处呢?
So, Microsoft and Yahoo have convinced each other that search and advertising between the companies is a good thing. But will they be able to convince antitrust regulators that the deal's good for the marketplace? Possibly, but it won't happen without some considerable scrutiny by federal antitrust regulators and lawmakers.
Under the partnership deal, Microsoft's technology will power Yahoo's search engine, while Yahoo will sell ads on behalf of both companies.
Shortly after the deal was announced, the two companies went on a full-court press, sending out separate letters to major ad agencies and advertisers. One was entitled 'Benefits to Consumers, Customers and the Internet.'
But it's just the opening gambit in what could be a long chess match. In the few hours after the deal was announced, Sen. Herb Kohl (D., Wis.), chairman of the Senate Judiciary Antitrust Committee, said it warrants 'careful scrutiny' since it would combine 'industry giants and direct competitors in Internet advertising and search markets.' He promised the deal would be 'closely reviewed' by his committee.
A Federal Trade Commission spokesman declined to comment. A Justice Department spokeswoman said the agency is 'aware of' the deal but declined to comment further.
Consumer groups weren't as reticent, saying the deal could lead to less choice for consumers and more tracking of their online activities. 'There are questions that must be answered regarding the collection and sharing of consumer data by the two companies,' said Jeff Chester, founder of the Center for Digital Democracy, a Washington nonprofit focused on privacy issues.
The companies are confident that the deal will be approved, Yahoo General Counsel Michael Callahan and Microsoft General Counsel Brad Smith said in a joint interview. They argued that the deal shouldn't be seen as reducing the number of players in Internet search from three to two but rather as helping both companies better compete in online advertising with Google.
The combination is 'really the only way to ensure' that there is 'going to be a competitive long-term alternative to Google in paid search,' Callahan said.
情人节英文诗背诵十五篇汇总(双语)
英语美文:有良师乃人生之幸(双语)
情人节英文诗背诵:爱是两个人的事
超全愚人节整人方法:亲朋好友宠物小孩一网打尽(双语)
英语名篇名段背诵精华7
精选英语美文阅读:一只猫/一个未来
双语美文精选:但愿人长久,千里共婵娟
英语标准美文75
心理暗示的力量(双语)
“母亲”这个伟大的职业(双语)
双语:给你逃离“舒适区”的六个理由
英语散文:If I were a Boy Again
英语晨读:思考生活
被我们遗忘在生活中的哲理V
浪漫英文情书精选:The Day We Met我们相遇的日子
美文欣赏:永远的朋友
英语晨读:给自己放松
英语名篇名段背诵精华12
精选英语美文阅读:英国民谣《绿袖子》
情人节美文欣赏:被爱触摸的喜悦
英语阅读:Why I Love You
英语晨读:金窗
精选英语美文阅读:别让蜡烛熄灭
英语晨读:雪夜星光
世界上最美丽的英文3
双语:15个国家英文名称的浪漫解读
英语晨读:父母对孩子的影响
精选英语美文阅读:爱会伴随着度过一生
诗歌:在清晨许个愿
英语美文30篇系列之24
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |