广告类:
Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree?
有人认为广告应该被废除,广告是无用的有害的,是否同意?
思路拓展:
广告是一把双刃刀,有其利弊。
广告的欺骗性误导性以及夸大产品的功效,明星代言广告增加消费者负担是其弊端。但是,不能因噎废食,公益广告的教育性,含有幽默元素的广告的娱乐性,各类广告的信息性是其利好。同时,广告可以给企业带来经济效益,广告可以促进相关产业例如报馆,电台,电视台的繁荣。
Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers?
现在广告愈来愈多,广告在多大的程度上影响了消费者,如何保护消费者?
思路拖展:
广告的不良影响:广告的欺骗性和误导性;明星代言广告增加消费者的经济负担;广告打断精彩的电视节目令人讨厌。
解决广告的弊端:政府加大对于不良广告的审查力度;广告明星增强守法意识,消费者提高理性消费的意识。
The high sales of popular consumer goods reflect the power of advertising but not the real need of society where such products are sold. To what extent do you agree or disagree?
产品销量的提高是广告的作用不是社会的需求,是否同意?
思路拓展:
让步段:产品销量的提高确实在一定程度上有广告潜移默化的影响,尤其是明星代言广告对于年轻的消费群体的影响。
反驳段:对于可支配收入有限的消费者,广告不起作用;对于有品牌忠诚度以及理性消费习惯的人,广告不起作用。市场需求决定产品销量,产品销量的提高很大程度上是市场的需求。因此,广告的作用是难以预测的。
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