background music may seem harmless, but it can have a powerful effect on those who hear it. recorded background music first found its way into factories, shop and restaurants in the us. but it soon spread to other arts of the world. now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
to begin with, muzak was intended simply to create a soothing atmosphere. recently, however, its become big business thanks in part to recent research. dr. ronald milliman, an american marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
but, it has to be light music. a fast one has no effect at all on sales. slow music can increase receipts by 38%. this is probably because shoppers slow down and have more opportunity to spot items they like to buy. yet, slow music isnt always answer. dr.milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. so restaurants owners might be well advised to play up-tempo music to keep the customers moving unless of course, the resulting indigestion leads to complaints!
练习1. the reason why background music is so popular is that ______.
a. it can have a powerful effect on those who hear it
b. it can help to create a soothing atmosphere
c. it can boost sales or increase factory production everywhere
d. it can make customers eat their meals quickly
2. background music means ________.
a. light music that customers enjoy most
b. fast music that makes people move fast
c. slow music that can make customers enjoy their meals
d. the music you are listening to while you are doing something
事实胜于雄辩
俚语:我是单身,我很自由!
样样精通,样样稀松?
俚语: 小傻瓜,小笨蛋
习语:不思进取、吃老本
口语:(爸爸)冷静、别发火
适用于科技的“万灵丹”
俚语:博得满堂彩
讥讽对方无知“炫”语:你简直一派胡言!
趣谈“去睡觉”
一“穗”玉米 vs. 一“耳朵”玉米
非礼勿视,非礼勿听…(孔子语录)
请进!中国的“雅皮士”(新词热议)
通缉犯 • 大搜捕
“眼冒金星”怎么说
“笑柄”怎么说
伤情“分手信”?!
“如履薄冰”怎么说
送友人远行箴言:当心,别上当!
聪明?刻薄?刁钻?
口语:你找错人了(看走眼)
论坛热贴:“孩子是父母的翻版”
搞怪的“打鼾声”
“出尔反尔、摇摆不定”,你会吗?
成功秘诀:“Go the extra mile!”
俚语:“洗手不干了”
猜谜语记俗语:晴天霹雳
俚语:“老啦!”(女士专用语)
口语:“你这人真逗!”
Parting shot:最后那句戗人语
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |