Felicity Lawrence The Guardian 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar. 4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products. 6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility. 9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry. 10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food. 11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said. 12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Questions 1-6 Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels? 2. Where can customers find the red light labels? 3. What problem is the FSA trying to handle with the labeling system? 4. Which product sells well but may not be healthy? 5. What information, according to the manufacturers, can be labeled on products? 6. What can not be advertised during childrens programmes? Questions 7-13 Use the information in the text to match the people (listed A-E) with the opinions (listed 7-13) below. Write the appropriate letter (A-E) for questions 1-7. NB You may use any letter more than once. A Ed Richard B Terrence Collis C Gavin Neath D Alastair Sykes E Chris Wermann
7. Generally we will not agree to use the red light labels. 8. It is unreasonable to doubt if FSA is trustworthy. 9. We are trying to meet our consumers needs. 10. The food industry has been improving greatly. 11. The color-coded labeling system is scientific. 12. Our products will be labeled unhealthy by the FSA. 13. We are ready to confront the manufacturers. Answer keys: 1. 答案:(in) January (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic.) 2. 答案:food packs/packaging (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 或者在第4段中也提到另一个答案:The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.) 3. 答案:(Britains) obesity epidemic (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic.) 4. 答案:(breakfast) cereals (见第4段:The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.) 5. 答案:guieline daily amounts/GDAs (见第5段:The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products.) 6. 答案:unhealthy foods (见第6段第1句:The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children.) 7. 答案:E (见第12段:Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. ) 8. 答案:B (见第8段最后一句:It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.) 9. 答案:D (见第11段最后1句:Were driven by consumers and what they want, and much of what we do has been to make our products healthier.) 10. 答案:C (见第10段:Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food.) 11. 答案:B (见第8段:Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.) 12. 答案:D (见第11段第1句:Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red.) 13. 答案:A (见第7段第1句:Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary.)
报告显示 二维码成手机病毒温床
爱的眼镜
谢耳朵担任执导医务新剧,演艺事业如日中天!
国内英语资讯:Top political advisor stresses uniting overseas Chinese
体坛英语资讯:Poland smash Tunisia at FIVB Volleyball Mens World Cup
国际英语资讯:Third suspect arrested over London subway station blast
湖北省枣阳市高级中学2017-2018学年高二8月月考英语试卷
凯特王妃孕后首现公益活动,呼吁关注儿童心理健康
苹果推出AirPods Pro无线降噪耳机,形似豌豆射手
国内英语资讯:China-Uzbekistan relations enter golden period of rapid development: Premier Li
国内英语资讯:China highly values Macrons upcoming state visit: FM
国内英语资讯:China to further cross-border e-commerce to boost foreign trade
惊呆了:男子常年宿醉,因为肚子里会自动酿酒
纹身墨水有害身体健康
国内英语资讯:Chinese premier stresses efforts to expand employment
墨西哥城7.1级地震,至少217人丧生
国内英语资讯:Top legislator wants better law enforcement of solid waste pollution
早餐吃晚了叫 brunch,那晚餐吃早了叫什么?
国际英语资讯:Rescue teams work to find survivors as Mexico quake toll reaches 230
国际英语资讯:Quake kills more than 100 people in central Mexico
国内英语资讯:China Focus: China works hard to communicate its message
国际英语资讯:White House officials discuss new tax cuts with Republicans as economy slows: media
LV的母公司LVMH试图收购Tiffany
国际英语资讯:Debris cleanup after Harvey in progress: Texas governor
世界各地的“灰姑娘”故事 你知道中国版是谁吗?
国内英语资讯:China to better protect cultural relics
飓风玛利亚袭击维京群岛和波多黎各
老人给孙子进行入园不吃亏培训 有人推你就咬他!
国际英语资讯:3 dead, more than a dozen injured after buses collide in New York
宁夏育才中学2018届高三上学期第一次月考英语试卷
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |