Food agency takes on industry over junk labels Felicity Lawrence Thursday December 28, 2006 The Guardian 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar. 4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products. 6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility. 9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry. 10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food. 11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said. 12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Questions 1-6 Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels? 2. Where can customers find the red light labels? 3. What problem is the FSA trying to handle with the labeling system? 4. Which product sells well but may not be healthy? 5. What information, according to the manufacturers, can be labeled on products? 6. What can not be advertised during childrens programmes?
“the+形容词”结构可以省去冠词吗
以a-开头的形容词用法新探‧agape
以a-开头的形容词用法新探·afire
以a-开头的形容词用法新探·ablaze
形容词与介词的常用搭配归纳
以a-开头的形容词用法新探·alive
你知道“the+形容词”的用法吗
以a-开头的形容词用法新探·adrift
以a-开头的形容词用法新探 • afraid
worth, worthy, worthwhile用法区别
as good as的用法
英语复合形容词的构成方法
在语境中考查形容词或副词
多个形容词做定语时的排列顺序
as…as结构的几点用法说明
以a-开头的形容词用法新探•alike
形容词作定语的三种情况
形容词和副词的语法特点
以a-开头的形容词用法新探•ajar
以a-开头的形容词用法新探 • aground
heavy traffic还是crowded traffic
修饰特殊形容词的特殊副词
以a-开头的形容词用法新探•alight
以a-开头的形容词用法新探·astir
形容词和副词的基本用法
以a-开头的形容词用法新探·averse
形容词absent后接介词说明
以a-开头的形容词用法新探·asleep
以a-开头的形容词用法新探 • agog
-ed形容词与-ing 形容词的用法区别
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