Felicity Lawrence The Guardian 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar. 4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products. 6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility. 9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry. 10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food. 11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said. 12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Questions 1-6 Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels? 2. Where can customers find the red light labels? 3. What problem is the FSA trying to handle with the labeling system? 4. Which product sells well but may not be healthy? 5. What information, according to the manufacturers, can be labeled on products? 6. What can not be advertised during childrens programmes? Questions 7-13 Use the information in the text to match the people (listed A-E) with the opinions (listed 7-13) below. Write the appropriate letter (A-E) for questions 1-7. NB You may use any letter more than once. A Ed Richard B Terrence Collis C Gavin Neath D Alastair Sykes E Chris Wermann
7. Generally we will not agree to use the red light labels. 8. It is unreasonable to doubt if FSA is trustworthy. 9. We are trying to meet our consumers needs. 10. The food industry has been improving greatly. 11. The color-coded labeling system is scientific. 12. Our products will be labeled unhealthy by the FSA. 13. We are ready to confront the manufacturers. Answer keys: 1. 答案:(in) January (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic.) 2. 答案:food packs/packaging (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 或者在第4段中也提到另一个答案:The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.) 3. 答案:(Britains) obesity epidemic (见第2段:The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic.) 4. 答案:(breakfast) cereals (见第4段:The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.) 5. 答案:guieline daily amounts/GDAs (见第5段:The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products.) 6. 答案:unhealthy foods (见第6段第1句:The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children.) 7. 答案:E (见第12段:Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. ) 8. 答案:B (见第8段最后一句:It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.) 9. 答案:D (见第11段最后1句:Were driven by consumers and what they want, and much of what we do has been to make our products healthier.) 10. 答案:C (见第10段:Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food.) 11. 答案:B (见第8段:Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.) 12. 答案:D (见第11段第1句:Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red.) 13. 答案:A (见第7段第1句:Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary.)
经典双语美文:抓住命运的启明星
经典英语美文:Who Gave Me the Ears?
经典英语美文:如何面对完成己任的师者
经典英语美文:Words From a Father父亲的话
为何蚊子对你“情有独钟”?
经典双语美文:快乐之门
经典双语美文:真实的高贵
经典双语美文:爱的约会
经典双语美文:勇敢的母亲
经典双语美文:无形的爱,有形的力量
经典双语美文:Love 爱情
经典英语美文:hold住你的思想
为什么我们要多读书?多读书的理由
经典双语美文:一生中的四位爱人
经典双语美文:Making Sandcastles
影响人们对你性格评价的7个要素
经典英语美文:The Trees Outside my Window
这24个迹象表明你内心是个成熟的人
经典英语美文:The Essence of Charm
经典双语美文:生活启示
经典双语美文:释放你的天性
经典双语美文:生活的原则
经典英语美文:Happiness Equates with Fun?
经典双语美文:你生活环境中的人们
经典双语美文:你知道爱是什么吗?
想要减掉赘肉?你需要做到这些(下)
想要减掉赘肉?你需要做到这些(上)
经典英语美文:如何面对死亡的突然来临
经典英语美文:Enthusiasm takes you further
你知道怎样用手机拍出好看的食物照吗?
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |