Food agency takes on industry over junk labels Felicity Lawrence Thursday December 28, 2006 The Guardian 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar. 4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products. 6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility. 9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry. 10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food. 11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said. 12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Questions 1-6 Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels? 2. Where can customers find the red light labels? 3. What problem is the FSA trying to handle with the labeling system? 4. Which product sells well but may not be healthy? 5. What information, according to the manufacturers, can be labeled on products? 6. What can not be advertised during childrens programmes?
国内英语资讯:Agricultural machinery aids spring farming amid epidemic: official
韩国婚外新生儿人数达历史最高峰
体坛英语资讯:La Ligas Espanol striker Wu Lei to miss China national team training camp in Dubai
国内英语资讯:More Hubei residents receive nucleic acid tests: official
国内英语资讯:Chinas BGI helps Serbia build automated COVID-19 testing lab
斯里兰卡急聘刽子手 工作轻松仅限男性
国际英语资讯:More PPE supplies from China expected to arrive soon in Ireland
体坛英语资讯:Banska Bystrica stretches lead to 12 points at Slovak ice hockey league with 6th straight vi
英大学评出父母心中孩子必读十大好书
国内英语资讯:China to accelerate research on digital infrastructure: official
国内英语资讯:China strengthens border control to prevent imported COVID-19 risk
英雄新传:我是外国人,但不是外人
苹果超越微软 成美国历史上市值最大公司
“北京健康宝”发布服务京津冀往返及商务出行等功能
国际英语资讯:Turkey, U.S. presidents agree to protect economy, public health from COVID-19 threat
如何区分 “raise” 和 “rise”
体坛英语资讯:Bayern edge Schalke 1-0 to advance into German Cup semifinals
奥巴马接受民主党提名 自比罗斯福
美国打造百年星舰计划 宇航员将有去无回
体坛英语资讯:Abdelmounaim Bah appointed as CAF Acting General Secretary
国际空间站三名宇航员返航后发现地球变了
体坛英语资讯:Mexico, Colombia to meet in May friendly
调查:强奸指控常被警察“一笔勾销”
国际英语资讯:Spotlight: IMF, World Bank urge countries to keep trade open amid COVID-19 pandemic
贝卢斯科尼豪宅藏地下洞穴 似007电影场景
体坛英语资讯:Tokyo 2020 stresses Olympic Games to be held as scheduled
批准了!纽约居民通过视频远程登记结婚
英女子戴隐形眼镜游泳致失明
国际英语资讯:New York state to launch large-scale COVID-19 antibody testing, says governor
英女性热衷飞美国选择胎儿性别
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |