英语六级写作范文及思路指导：广告

　　英语六级写作的提升一定要多看一下六级写作范文。下面小编为大家整理了英语六级写作范文及思路指导，供各位考生参考。

　　Do the positive effects outweigh negative effects, when advertising gains in popularity?

　　解析:

　　广告的优点：

　　 传播市场信息,介绍新产品，让消费者作出正确的选择 ;

　　 不仅鼓励生产商在质量上竞争、鼓励产品革新，而且丰富消费者的生活、提高生活质量;

　　 促进产品的销售量，促进经济发展

　　广告的缺点：

　　 广告的言语或者图像误导观众;

　　 广告很少提供产品的所有信息,滥用消 费者的信任,利用他们缺少经验或者知识的特点去诱导他们购买对自己无用的产品;

　　 广告是一种不受欢迎的强加信息;

　　 由于广告费的原因，广告会增加商品的价格

　　范文

　　It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.

　　It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.

　　Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry― particularly sports, music, and theatrical events.

　　Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.

　　To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.

　　近义词表

　　1. fraught with=full of=filled with=burdened with:充满着

　　2. manipulate=manoeuvre=operate=influence=harness: 操控，影响

　　3. will=want=wish=desire：愿望

　　4. foster=promote=further=advance=encourage:鼓励，促进

　　5. inferior=substandard=low-grade:低质量的