明星代言问题 On the Celebrity Spokesperson
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
阅后即焚的“快照族”
奥巴马陷“拿铁敬礼”门
收到快递后打不开时的“包装怒”
它们都想成为“划屏终结者”!
社交媒体“过度分享狂”
“书呆子解释”你听得懂吗?
拿手机当道具的“演戏式通话”
“离异多金女”为啥叫“辛迪”?
跟凯特王妃学美发[1]
安吉丽娜·朱莉的“彩虹家庭”
什么是“大规模分散注意力武器”?
这些东西都有了新说法
我们都在用“网络英语”
你听过“罐头笑声”吗?
Lady Gaga名字中的“Gaga”是何意
逃生必备“紧急救生包”
你有“第三工作场所”吗?
“冷火鸡”真的就是冷火鸡吗?
你有“手机过度使用症”吗?
打车软件的未来会是“智能出租车”吗?
你会选择“女儿职业道路”吗
社交媒体上的“情侣自拍”秀
“难以言说”之物
为穿美鞋而做的“灰姑娘”手术
伦敦时装周2015春夏流行的五大亮点元素[1]
掩饰秃顶的发型用英文怎么表达?
一进办公室就得“隔间昏迷症”
“土豆质量”视频:你是拿土豆拍的吗?
“懒人行动主义”你支持吗?
点金成土的“棕手指”
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |