这个是介绍人物艾柯卡的英文材料,请配合之前的中文素材阅读:SAT写作名人素材艾柯卡
从下文,你能看出很多中英语言的不同。英语更侧重事实列举,具体名称和年代的详细。希望对大家的写作有帮助!里面还有很多我们很熟悉的车的名字。大家注意积累。
Iacocca joined Ford Motor Company in 1946 and after a brief stint on engineering, he quickly asked to be moved to sales and marketing where his career flourished. While working in a local district for sales, Iacocca gained national recognition in 1956 with his 56 for 56 campaign, offering $56 monthly payment loans for 1956 model year cars. His campaign went national and Iacocca was called to Dearborn where he quickly moved through the ranks to become President of the Ford Division on his 40th birthday, October 15, 1964.
Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang. Also, he was responsible for the Lincoln Continental Mark III, the Ford Fiesta and the revival of the Mercury brand in the late 1960s, including the introduction of the Mercury Cougar and Mercury Marquis. He was also the moving force, as one court put it, behind the notorious Ford Pinto. He promoted other ideas which did not reach the marketplace as Ford products. These included cars ultimately introduced by Chrysler- the K car and the minivan. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, in 1978, he was fired by Henry II, despite Ford posting a $2 billion profit for the year.
After being fired at Ford, Lee was aggressively courted by the Chrysler Corporation, which was on the verge of going out of business . Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chryslers loss-making European division to Peugeot, and bringing in many former associates from his former company. Also from Ford, Iacocca brought to Chrysler the MiniMax project which turned into a very successful minivan. Interestingly, Henry Ford II wanted nothing to do with the MiniMax, making it a doomed project at Ford. Hal Sperlich, the driving force behind the MiniMax at Ford had been fired a few months before Iacocca and was waiting for him at Chrysler to make automotive history.
Iacocca started as Chryslers Chairman, and began a heavy restructuring of Chrysler. At the time Iacocca took over, Chrysler was on the verge of bankruptcy, as it was focusing most of its money on large, fuel thirsty cars that the public didnt want due to a fuel crisis at the time. First, Iacocca announced plant closures, job layoffs, and his plans for the company. His next move was cutting several large models, which were heavily unprofitable, and put the subcompact Dodge Omni and Plymouth Horizon into production. The Omni and Horizon became instant hits, selling over 300,000 units each their debut year, showing what was to come for Chrysler - yet somewhat ironically the Omni and Horizon had been designed by the European division of the company which Iacocca had axed in 1978.
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