苹果iPhone6S在华热度远不及前几代手机

Shenzhen customs authorities have discovered andseized a number of iPhone 6S and 6S Plussmartphones that Chinese mainland tourists haveattempted to bring home with them from Hong Kongundeclared. However, it appears that smuggling ofthe new Apple products by tourists is far less than inprevious years, despite the device being cheaper inHong Kong and the favorable exchange rate. Themajor reason for the fall in smuggling rates is thatthe iPhone 6S and 6S Plus mark the first Applerelease that has counted the Chinese mainlandamong its first batch of new release territories, meaning the iPhone 6S and 6S Plus are readilyavailable to mainland consumers. Meanwhile, the fanaticism for Apple products seen inprevious years has waned, as the devices offer relatively few new features, while the number ofcompeting devices from the Chinese mainland has blossomed.

深圳海关近期从由港入境的大陆游客身上截获一批未经申报的iPhone 6S 和 6S Plus智能手机。然而，尽管香港的苹果手机享有更优惠的价格和税率，新一代苹果公司产品的走私比起前几年消停了不少。造成走私率下降的一个主要原因是，苹果公司首次把中国大陆作为了新产品的首批发售地，这意味着大陆的消费者已经有了购买的渠道。同时，由于近几代产品提供的新功能相对较少，而中国本土有大量具有竞争力的产品正在崛起，消费者对苹果产品的狂热在这几年有所消退。

The recent National Day holidays was particularly notable in that it coincided with the worldwidelaunch of Apple's new iPhone 6S and 6S Plus.

刚刚过去的国庆假期就因和iPhone 6S，6S Plus全球发行时间重合而显得格外引人注目。

During the weeklong break, some consumers from the Chinese mainland went to Hong Kong,eager to take advantage of the favorable exchange rate and the city's reputation forproviding competitively priced electronics.

在这一整周的假期里，一些大陆游客因为香港的汇率优势而赴港采购价格更为优惠的电子产品。

However, while previous launches have seen hordes of tourists and grey market tradersattempting to smuggle the latest Apple devices back to take advantage of the mainland'sravenous appetite for anything coming out of Cupertino, this time things were moresubdued.

然而，尽管前几次新品发布后都会有成群结队的游客和做苹果手机走私生意的水客蜂拥而至，以满足大陆顾客对苹果公司所有产品急切的渴望，这一次，这一现象已经大不如前。

Money to be made

有利可图

In 2014, smuggled iPhone 6 models were fetching up to 10,000 yuan ($1,582). They could bebought in Hong Kong for under HK$5,600 ($722).

在2014年，走私的苹果手机可以卖到1万元人民币，而在香港则可以不到5600港币的价格买到。

Experts say the change in Apple's launch policy was due to the company focusing on the hugepotential of the Chinese mainland market. However, smuggling is still an issue, mainly becauseof the enduring price difference between Hong Kong and the Chinese mainland, according toCheng Jian, editor-in-chief of Beijing-based IT information service provider zol.com.cn.

专家称，苹果公司发布战略发生转变是因为其看重中国大陆潜在的巨大市场。然而，走私活动依然猖獗，主要原因是港陆之间存在的产品仍然有价格差，北京IT信息服务供应商中关村在线的主编陈剑如此分析道。

In addition, a 10 percent tax is levied on every iPhone 6S or 6S Plus declared to customscrossing from Hong Kong to the mainland, according to Shenzhen customs authorities.

此外，据深圳海关介绍，每部从香港购买的苹果手机还在通关进入大陆时还要征收百分之十的税。

Meanwhile, the exchange rate is in the yuan's favor, meaning that there is still a profit to bemade on buying phones in Hong Kong and reselling them on the mainland.

同时，人民币汇率更有优势，意味着在香港购买手机再倒卖至大陆依然有利可图。

The price differences, exchange rate and tax therefore mean smuggling the devices can still bea profitable enterprise.

价格差，税率和税费共同导致了走私苹果手机仍然是一个可以赚钱的行业。

Convenient channels

渠道便利

But with the iPhone 6S and 6S Plus readily available in mainland stores and online, consumerseager to get their hands on the latest Apple products have less incentive than in previousyears to turn to the grey market, unless they are going for a particularly coveted model.

但当iPhone 6S和6S Plus可在直接在内地的网络商店中购买时，想要尽快拥有最新苹果产品的消费者就不像前几年那样在代购商那里买了，除非他们想要买到某些特殊的机型。

The new iPhone 6S and 6S Plus come in four colors - gray, silver, gold and rose gold. The latteris proving particularly popular on the mainland.

最新的iPhone 6S和6S Plus有四种颜色：灰色，银色，金色和玫瑰金，玫瑰金是在内地销量最高的颜色。

"If you want to buy the rose gold model, you have to turn to online booking due to thescarcity of supply in physical stores," Yang Changming, a sales person at the Apple store onNanjing Road East in Shanghai, told the Global Times Monday.

“如果你想买玫瑰金的手机，你必须先在网上预定，因为实体店的库存非常少。上海南京路苹果旗舰店的销售员杨长明在星期一告诉《环球时报》。

Fall in fanaticism

热度减退

Experts say that the fanatical demand for new Apple devices seen in previous years haswaned in the mainland market, thanks to the more adequate supply lines, the little change infunction compared to the previous models and the absence of the aura brought to theproduct by Steve Jobs, who was hugely popular in the country.

专家称，由于供应量的充足，相比前几代的功能更新减少，和在中国享有盛名的前总裁史蒂芬乔布斯为产品带来的光环褪色，苹果公司在大陆市场掀起的狂热开始消退。

Cheng of zol.com.cn said domestic competitors are also putting pressure on iPhone 6S and6S Plus sales, with local players such as Xiaomi and Huawei developing quality devices thatcater to local consumer patterns.

据中关村在线的陈主编分析，国内的竞争者们也为苹果新产品的销售带来了压力，比如本土品牌小米和华为现在正致力于研发符合本土消费者口味的高质量产品。

"The excellent manufacturing technology, good user experience and performance-to-cost ratiowill help domestic mobile phone manufacturers play a more important role in the local market,and even the global market," Cheng said. "This will inevitably put more pressure on Apple."

“优质的生产技术，良好的用户体验和更高的性能和性价比将帮助国内手机生厂商在本土市场上占据一席之地，陈分析道，“这将给苹果公司带来更大压力。