自助业的革新：麦当劳，“配”你所爱

The Wesley Chapel McDonald's on State Road 54 is the only location in the state with the new Create Your Taste menu and self-ordering kiosks. The store is one of only 12 nationwide with both options.

国道54号(State Road 54)上的韦斯利教堂麦当劳店是全弗罗里达州唯一一家能提供“创建自己口味菜单以及自助订购销售机的分店。全美国仅有12家麦当劳能使顾客享受这两种服务，韦斯利教堂的这家分店便是其中之一。

Customers at a McDonald's in Wesley Chapel can order their food at a self-service kiosk.

在韦斯利教堂麦当劳店，顾客们可以在自助机上点餐。

The new self-ordering kiosks and Create Your Taste menus are the latest for the burger giant trying to stay on top of the fast-food world.

这个汉堡剧透最新推出了新型的自助点餐机和"我创我味来"菜单，努力在快餐业维持其领头地位。

"Our customers are telling us that's what they like, that's what they love, and that's what they want to continue to see us move forward with into the future," said John Frost, who has been the owner operator at this location for 35 years and jumped at the chance to have these kiosks.

约翰·弗罗斯特(John Frost)在这家分店做了35年的业主和运营商，这次他抓住机遇，引进了这些自助点餐机。他说道："我们的顾客告诉我们他们所喜爱的。而自助点餐机正式是他们的所爱，他们也想要继续见证我们向着未来前进。"

"We need to do something different to change the trajectory of our business we have to stay relevant with our customers," Frost said.

弗罗斯特还表示："我们需要标新立异，从而改变生意轨迹。我们的商业要与顾客相关。"

There is even a new station devoted to preparing the Create Your Taste menu items and with a different look. The items take a little longer to prepare and then they're delivered to your table.

麦当劳甚至还有个新的门店正在筹备"我创我味来"菜单选项，显示的样子也有点不一样。(与排队点餐的食物相比)顾客在自助点餐机上点的那些食物需要更长的时间来准备，然后所点的食物就会被送上餐桌了。

"Yeah, I like that option, too, sit down, maybe do a little reading wait for it to come," Fettner said.

费特纳尔称："对，我也喜欢这种(点餐)选择。也许坐下读会儿书，我就能等到汉堡送上来了。"

But what about that self-ordering kiosk?

但关于自助点餐机的反馈如何呢?

"Little bit of a learning curve, but it's kind of playing with an iPad," said Fettner.

费特纳尔表示："需要学习一下(如何操作)，但这就像是在玩iPad。"

"It's better than standing in line and trying to do it with everybody else. Plus it comes with a nice little basket, it's a little nicer dinning," said David Fowler.

大卫·福勒说："这比站着排队更好，还能迎合其他所有人。另外点好的汉堡是装在一个小篮子中，这样用餐更为精致。"