The Chinese Association on Tobacco Control announced the "Dirty Ashtray Award" on May 13 as it disclosed the results for an annual smoking scene review of films and television series.
中国控制吸烟协会5月13日公布了年度影视剧烟草镜头监测结果,宣布了“脏烟灰缸奖。
“脏烟灰缸奖的英文表达是Dirty Ashtray Award,最初是“国际控烟大会期间颁发给控烟(tobacco control)工作不理想的国家代表团。现在中国国内所指的“脏烟灰缸奖是中国控制吸烟协会(Chinese Association on Tobacco Control)在2011年设置的一个奖项,奖项的颁发对象是出现吸烟镜头较多(excessive smoking scenes)的国产影视剧。
电影《一步之遥》因吸烟镜头最多而获“脏烟灰缸奖,《爸爸去哪儿1》等9部电影、《杉杉来了》等9部电视剧因没有吸烟镜头(no smoking footage)获“无烟影视奖(No Smoking Scene Awards)。
中国吸烟协会自2007年就开始监测影视剧里的吸烟镜头,鼓励名人承担更多的社会责任(take more social responsibilities),防止未成年人模仿(prevent the minors from mimicking)。4月份,中国《广告法》(Advertisement Law)修订禁止烟草广告(tobacco advertising),5月10日上调了烟草消费税(the consumption tax on cigarettes),为禁烟运动(anti-tobacco campaign)做出不懈努力。
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